A woman stands at the return counter of a department store. One man returns a toaster that “burns everything” and a humidifier that “is leaking”. Other returned items are a “creaky” chair, an “unsafe” chainsaw, an “unstable” ladder, and a “won’t whistle” tea kettle, a “won’t stop” parakeet, among many other faulty products with disgruntled owners. At the end of the day the frustrated worker climbs into her Corolla “the one thing you can count on” and drives away from the store parking lot.
Credits
Agency: Saatchi & Saatchi Brett Channer, executive creative director; Simon Creet, associate creative director/writer; Simon Duffy, associate creative director/art director; Anna Tricinci, director of broadcast/producer Production Company: Tool of North America,Imported Artists Film Company Erich Joiner, director; Jennifer Siegel, executive producer; Joby Ochsner, producer; Mark Plummer, DP, Editorial: School Editing Chris van Dyke, editor Postproduction: Technicolor Creative Services | Toronto Eric Whipp, colorist Music: RMW Music Ted Rosnick, composer Audio: RMW Music Ted Rosnick, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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