A woman stands at the return counter of a department store. One man returns a toaster that “burns everything” and a humidifier that “is leaking”. Other returned items are a “creaky” chair, an “unsafe” chainsaw, an “unstable” ladder, and a “won’t whistle” tea kettle, a “won’t stop” parakeet, among many other faulty products with disgruntled owners. At the end of the day the frustrated worker climbs into her Corolla “the one thing you can count on” and drives away from the store parking lot.
Credits
Agency: Saatchi & Saatchi Brett Channer, executive creative director; Simon Creet, associate creative director/writer; Simon Duffy, associate creative director/art director; Anna Tricinci, director of broadcast/producer Production Company: Tool of North America,Imported Artists Film Company Erich Joiner, director; Jennifer Siegel, executive producer; Joby Ochsner, producer; Mark Plummer, DP, Editorial: School Editing Chris van Dyke, editor Postproduction: Technicolor Creative Services | Toronto Eric Whipp, colorist Music: RMW Music Ted Rosnick, composer Audio: RMW Music Ted Rosnick, audio post mixer
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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