This 60 second spot for Alcon’s new AcrySof Restor Cataract replacement lens features an event that many dream their whole life of seeing–a safari in Africa, complete with wild animals, exotic tribal warriors and stunning African landscapes. When you finally get to go, you don’t want to miss a thing. As in life, you want to see it all–the big picture and all of the many details. In this case, ReStor provides just that.
Credits
Agency: DraftFCB | Chicago Creative Director: Amanda Van Doorene, Copywriter: Brooke Murphy, Art Director: Felix Burgos, Producer: Laura Benjamin Production Company: MJZ Director: Elma Garcia Editorial: BlueRock Editor: Tom Schachte Visual Effects: Spontaneous
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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