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    RESET’s Markus Walter Directs Alternate Vision of Post-WWII America For Wolfenstein II, AKQA

    By SHOOTUpdated:No Comments2952 Views

    What if the Axis Powers won World War II? Like Amazon’s The Man in the High Castle, Bethesda’s just introduced Wolfenstein II: The New Colossus video game presents an alternate history–in this case one in which the victorious Nazi regime, now controlling the U.S., faces opposition headed by war vet William “B.J.” Blazkowicz.

    Markus Walter of production house RESET directed a series of films for Wolfenstein II: The New Colossus, presenting a vision of post-WWII America that oozes nostalgia and harbors a dark undercurrent of dread. Walter, a German born director who grew up watching American TV, brings an authenticity to these films that make them feel all the more relevant 2017’s America. 

    In this short film we see that a Third Reich big brother is watching–specifically being vigilant over his little brother who dares to eat a chocolate bar, an enjoyable experience that the New Order will not tolerate. Big brother tries to set his sibling straight but still intends to inform on him, bringing a perversely humorous twist to the proceedings.

    Credits

    Client Bethesda Softworks/Wolfenstein II: The New Colossus Agency AKQA Liz Bieber, creative director; Adam Abruzzese, program director; Tori Hodges, project manager. Production RESET Markus Walter, director; Dave Morrison, managing director; Jen Beitler, Jeff McDougal, exec producers; Veronica Madrigal, line producer; Ekkehart Pollack, DP; Dylan Kahn, production designer; Beth Lopez, wardrobe stylist  Editorial Spot Welders Mischa Meyer, editor. VFX Blacksmith Thomas Bussell, Daniel Morris, visual effects

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:AKQAMarkus WalterReset



    Leo Burnett UK Wakes Up Reimagined Rooster To Strut For Kellogg’s

    Monday, December 30, 2024

    Cornelius the cockerel (rooster), Kellogg’s beloved Corn Flakes mascot since 1958, has been reimagined in a new integrated marketing campaign, “See You in the Morning,” developed in partnership with Leo Burnett London for the U.K. and throughout Europe. The new 3D Cornelius will appear across more of Kellogg’s cereals--and is featured in this spot, making its way through town with a bit of swagger.

    Brimming with personality, 3D Cornelius has been concepted and developed with cutting-edge animation by Framestore, the multi–Academy Award-winning studio behind major global hits like Paddington and Harry Potter.

    Directed by Matthijs van Heijningen Jr. via production house MJZ, the commercial opens with Cornelius strutting confidently through the city streets, catching the attention of passersby. The vibrant scene is set to iconic hip hop soundtrack--Jurassic 5’s “Jayou”--marking the first time the track has ever been used in an ad.

    As Cornelius moves through the city, realistic morning routines unfold, from a family enjoying breakfast together to a jogger on a morning run. Cornelius blends seamlessly into these moments, catching the attention of children and adults with his commanding figure. The ad builds to a grand crescendo as he leaps onto a rooftop, crowing his iconic call to underscore the campaign’s message: “See You in the Morning,” celebrating the individuality of mornings with Kellogg’s as a constant presence.

    Mark Elwood, chief creative officer, Leo Burnett UK, said, “‘See You in the Morning’ is our new platform for an iconic brand. We wanted to celebrate Kellogg’s legacy by bringing back Cornelius, the mascot, with all his original swagger, while giving him a fresh energy to connect with a new... Read More

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