Why doesn’t Taco Bell have fries? In this trailer for a movie that doesn’t exist, Josh Duhamel plays a father determined to cut through a “Web of Fries” to find the truth.
The new ad–for cinema and TV–was created by Deutsch, directed by Joseph Kosinski of Reset and edited by Jim Haygood of Union Editorial. The piece parodies the suspense genre as a means of introducing Taco Bell’s new #nachofries, coming January 25.
This :90 runs in cinemas and on television, with :60, :30 and :15 versions running on TV.
Credits
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, executive creative director; Ken Slater, Rich Ford, creative directors; Marcus Cross, John Baker, associate creative directors; Jamie Kierstad, sr. art director; Bobby O’Neill, copywriter; Vic Palumbo, director of integrated production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Eryk Rich, music director; Chase Butters, audio producer. Production Reset Joseph Kosinski, director; Dave Morrison, managing director; Jen Beitler, executive producer/bidding. Editorial Union Editorial Jim Haygood, editor; Joe Houghes, Assistant Editor; Joe Ross, Executive Producer; Michael Raimondi, Managing Director. Postproduction Alt VFX Chris Fieldhouse, exec producer; Oden Roberts, VFX producer. Music Mophonics Licensed Music Ashe & Spencer Audio Post Lime Mark Meyuhas, mixer; Peter Lapinski, assistant miser; Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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