Gary Freedman of RESET directed this Super Bowl spot in which actor Chris Pratt is in training for his Michelob Ultra ad which is slated to debut during the Big Game telecast.
Turns out Pratt’s role isn’t quite what he thought–far from a spokesman and more in the background.
The comedy commercial was conceived by a creative team at FCB Chicago.
Client Michelob Ultra Agency FCB Chicago Liz Taylor, chief creative officer; Andy Kohman, Josh Hurley, VPs, creative directors; Nick Stoner, Nick Howard, associate creative directors; Will St. Clair, SVP, director of integrated production; Chris Wickman, executive producer. Production RESET Gary Freedman, director; Dave Morrison, managing director; Deannie O’Neil, exec producer; Jen Beitler, exec producer/bidding; JP Colombo, head of production; Andrew Travelstead, producer; Joe Willems, DP; Chris Gorak, production designer. Editorial Exile Kirk Baxter, editor; Remy Fox, producer. Cartel Leo Scott, editor; Lauren Blauweiss, partner/EP. Post VFX Lord + Thomas Clare Deady, sr. producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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