Register

    RESET’s Garth Davis Directs “Santa Girl” For Macy’s, BBDO NY

    By SHOOTUpdated:No Comments4081 Views

    Macy’s has launched Santa Girl, a heartwarming and empowering story about the wonder of the season and remembering that anything can happen when we believe. 

    Inspired by seeing Santa Claus in Macy’s Thanksgiving Day Parade, Santa Girl tells the story of Virginia, a young girl who wants to spread joy throughout the world just like St. Nick. After publicly voicing her dream, she is quickly challenged by her fellow classmates who tell her she can’t be Santa, because she’s a girl. Virginia does all she can to embody Santa’s joyful, festive spirit, and thanks to her own grit and determination, and a little help from her parents, Virginia’s holiday wish comes true.

    Created by Macy’s and BBDO New York, the two-minute film (with :60 and :30 versions) stars Critics’ Choice Award-winning actress (The Florida Project) Brooklynn Prince, as Virginia. It also features an all-star line-up of talent behind the camera, including DGA Award-winning (Lion) director Garth Davis, Emmy-winning (Transparent) composer Dustin O’Halloran, and two-time Emmy-winning (Top of the Lake, True Detective) cinematographer Adam Arkapaw. 

    Credits

    Client Macy’s Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, EVPs/executive creative directors; Matt Brink, Adam Livesey, creatives; Taylor Marsh, creative director; Sho Matsuzaki, sr. art director; Dan Blaney, VP, group executive producer; Corie Rosenblatt, producer. Production RESET Content Garth Davis, director; Megan Moore, exec producer; Dave Morrison, director of production; Matt MacLennan, line producer; Adam Arkapaw, DP. Editorial Work Editorial Neil Smith, editor; Erica Thompson, exec producer; Chris Delarenal, producer; Audrey Weiner, assistant editor. Music Dustin O'Halloran, composer. Audio Post Sonic Union, New York Steve Rosen, mixer.

    Genre:Family
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:BBDO New YorkGarth DavisRESET Content



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

    MySHOOT Profiles


    Add A Comment