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    RESET’s Garth Davis Directs “Santa Girl” For Macy’s, BBDO NY

    By SHOOTUpdated:No Comments4049 Views

    Macy’s has launched Santa Girl, a heartwarming and empowering story about the wonder of the season and remembering that anything can happen when we believe. 

    Inspired by seeing Santa Claus in Macy’s Thanksgiving Day Parade, Santa Girl tells the story of Virginia, a young girl who wants to spread joy throughout the world just like St. Nick. After publicly voicing her dream, she is quickly challenged by her fellow classmates who tell her she can’t be Santa, because she’s a girl. Virginia does all she can to embody Santa’s joyful, festive spirit, and thanks to her own grit and determination, and a little help from her parents, Virginia’s holiday wish comes true.

    Created by Macy’s and BBDO New York, the two-minute film (with :60 and :30 versions) stars Critics’ Choice Award-winning actress (The Florida Project) Brooklynn Prince, as Virginia. It also features an all-star line-up of talent behind the camera, including DGA Award-winning (Lion) director Garth Davis, Emmy-winning (Transparent) composer Dustin O’Halloran, and two-time Emmy-winning (Top of the Lake, True Detective) cinematographer Adam Arkapaw. 

    Credits

    Client Macy’s Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, EVPs/executive creative directors; Matt Brink, Adam Livesey, creatives; Taylor Marsh, creative director; Sho Matsuzaki, sr. art director; Dan Blaney, VP, group executive producer; Corie Rosenblatt, producer. Production RESET Content Garth Davis, director; Megan Moore, exec producer; Dave Morrison, director of production; Matt MacLennan, line producer; Adam Arkapaw, DP. Editorial Work Editorial Neil Smith, editor; Erica Thompson, exec producer; Chris Delarenal, producer; Audrey Weiner, assistant editor. Music Dustin O'Halloran, composer. Audio Post Sonic Union, New York Steve Rosen, mixer.

    Genre:Family
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:BBDO New YorkGarth DavisRESET Content



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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