In this Super Bowl spot for Doritos conceived by Goodby Silverstein & Partners (GS&P) and directed by Nabil of production house Reset, a lip synch battle emerges between Peter Dinklage (Doritos Blaze) and Morgan Freeman (Mountain Dew Ice).
Singing along to Missy Elliot and Busta Rhymes songs, Dinklage and Freeman engage in an epic, tongue-firmly-in-cheek duel.
CreditsClient Pepsico/Doritos Agency Goodby Silverstein & Partners, San Francisco Rich Silverstein, partner/co-chairman; Margaret Johnson, chief creative officer; Laura Petruccelli, Rohan Cooke, associate creative directors; Caroline Cappelli, copywriter; Ryan Tovani, art director; Leila Gage, executive broadcast producer; Christina Wells, broadcast producer; Noah Dasho, sr. art & paint producer. Production Reset Nabil, director; Dave Morrison, managing director; Deannie O’Neil, exec producer; Jen Beitler, exec producer/bidding. JP Colombo, head of production; Jessica Lee, Doochy Moult, producers; Dariusz Wolski, DP; Richard Bridgland, production designer. Editorial Rock Paper Scissors Damion Clayton, editor; Rana Martin, exec producer; Dina Ciccotello, producer. Postproduction The Mill Enca Kaul, director of production; Hillary Thomas, producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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