In this Super Bowl spot for Doritos conceived by Goodby Silverstein & Partners (GS&P) and directed by Nabil of production house Reset, a lip synch battle emerges between Peter Dinklage (Doritos Blaze) and Morgan Freeman (Mountain Dew Ice).
Singing along to Missy Elliot and Busta Rhymes songs, Dinklage and Freeman engage in an epic, tongue-firmly-in-cheek duel.
Client Pepsico/Doritos Agency Goodby Silverstein & Partners, San Francisco Rich Silverstein, partner/co-chairman; Margaret Johnson, chief creative officer; Laura Petruccelli, Rohan Cooke, associate creative directors; Caroline Cappelli, copywriter; Ryan Tovani, art director; Leila Gage, executive broadcast producer; Christina Wells, broadcast producer; Noah Dasho, sr. art & paint producer. Production Reset Nabil, director; Dave Morrison, managing director; Deannie O’Neil, exec producer; Jen Beitler, exec producer/bidding. JP Colombo, head of production; Jessica Lee, Doochy Moult, producers; Dariusz Wolski, DP; Richard Bridgland, production designer. Editorial Rock Paper Scissors Damion Clayton, editor; Rana Martin, exec producer; Dina Ciccotello, producer. Postproduction The Mill Enca Kaul, director of production; Hillary Thomas, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
