Squarespace and its in-house agency have launched this creative campaign, “Launch It,” which is aimed at encouraging people no matter their circumstance that they can get their business off the ground and that a supportive website partner can be a key part in making this happen.
A prime component of the campaign is this aspirational long-form film directed by Ian Pons Jewell of RESET, with visual effects from Time Based Arts.
The “Launch It” film uses the metaphor of a space launch to bring to life the feeling of anticipation and excitement we’ve all felt before sharing a new project with the world. The preparation we see going into the launch of each individual’s websites in the film is meant to inspire viewers to make a website worthy of their dreams.
The campaign will run in the U.S., U.K, Australia and Canada in broadcast, online, and OOH in select cities.
Credits
Client Squarespace Agency Squarespace, in-house David Lee, chief creative officer; Gui Borchert, brand design director; Sandra Nam, creative production director; Marisa Wasser, freelance producer; Ben Hodgins, art director; JC Abruzzi, freelance copywriter. Production RESET Ian Pons Jewell, director; Mauro Chiarello, DP; Deannie O’Neil, exec producer; Jon Adams, line producer. Editorial Whitehouse Post Tobias Suhm, editor; Nick O’neil, assistant editor; Joanna Manning, exec producer; Jordan Stricklin, producer. VFX Time Based Arts, London Tom Johnson, exec producer; Jo Gutteridge, VFX producer; Sheldon Gardner, VFX supervisor; Jim Radford, shoot supervisor; Simone Grattarola, colorist; Leo Watson, Adam Paterson, Stephen Grasso, Will Robinson, Linda Cieniawska, Grant White, Manolo Perez, Matt Shires, Richie White, Ollie Ramsey, 2D team; Sam Osborne, Federico Vanone, 3D leads; Ben Cantor, Mike Battcock, Walter How, Zoe Sottiaux, Ihor Obukhobvskyi, Joffrey Zeitouni, Ian Baird, Emma Malric, 3D team; Stephen Ross, design. (Toolbox: Flame, Nuke, After Effects, Maya, Houdini, Syntheyes–tracking, Zbrush, Substance, Resolve) Music/Sound Design/Mix Q Department.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
