Squarespace and its in-house agency have launched this creative campaign, “Launch It,” which is aimed at encouraging people no matter their circumstance that they can get their business off the ground and that a supportive website partner can be a key part in making this happen.
A prime component of the campaign is this aspirational long-form film directed by Ian Pons Jewell of RESET, with visual effects from Time Based Arts.
The “Launch It” film uses the metaphor of a space launch to bring to life the feeling of anticipation and excitement we’ve all felt before sharing a new project with the world. The preparation we see going into the launch of each individual’s websites in the film is meant to inspire viewers to make a website worthy of their dreams.
The campaign will run in the U.S., U.K, Australia and Canada in broadcast, online, and OOH in select cities.
Credits
Client Squarespace Agency Squarespace, in-house David Lee, chief creative officer; Gui Borchert, brand design director; Sandra Nam, creative production director; Marisa Wasser, freelance producer; Ben Hodgins, art director; JC Abruzzi, freelance copywriter. Production RESET Ian Pons Jewell, director; Mauro Chiarello, DP; Deannie O’Neil, exec producer; Jon Adams, line producer. Editorial Whitehouse Post Tobias Suhm, editor; Nick O’neil, assistant editor; Joanna Manning, exec producer; Jordan Stricklin, producer. VFX Time Based Arts, London Tom Johnson, exec producer; Jo Gutteridge, VFX producer; Sheldon Gardner, VFX supervisor; Jim Radford, shoot supervisor; Simone Grattarola, colorist; Leo Watson, Adam Paterson, Stephen Grasso, Will Robinson, Linda Cieniawska, Grant White, Manolo Perez, Matt Shires, Richie White, Ollie Ramsey, 2D team; Sam Osborne, Federico Vanone, 3D leads; Ben Cantor, Mike Battcock, Walter How, Zoe Sottiaux, Ihor Obukhobvskyi, Joffrey Zeitouni, Ian Baird, Emma Malric, 3D team; Stephen Ross, design. (Toolbox: Flame, Nuke, After Effects, Maya, Houdini, Syntheyes–tracking, Zbrush, Substance, Resolve) Music/Sound Design/Mix Q Department.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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