Squarespace and its in-house agency have launched this creative campaign, “Launch It,” which is aimed at encouraging people no matter their circumstance that they can get their business off the ground and that a supportive website partner can be a key part in making this happen.
A prime component of the campaign is this aspirational long-form film directed by Ian Pons Jewell of RESET, with visual effects from Time Based Arts.
The “Launch It” film uses the metaphor of a space launch to bring to life the feeling of anticipation and excitement we’ve all felt before sharing a new project with the world. The preparation we see going into the launch of each individual’s websites in the film is meant to inspire viewers to make a website worthy of their dreams.
The campaign will run in the U.S., U.K, Australia and Canada in broadcast, online, and OOH in select cities.
Credits
Client Squarespace Agency Squarespace, in-house David Lee, chief creative officer; Gui Borchert, brand design director; Sandra Nam, creative production director; Marisa Wasser, freelance producer; Ben Hodgins, art director; JC Abruzzi, freelance copywriter. Production RESET Ian Pons Jewell, director; Mauro Chiarello, DP; Deannie O’Neil, exec producer; Jon Adams, line producer. Editorial Whitehouse Post Tobias Suhm, editor; Nick O’neil, assistant editor; Joanna Manning, exec producer; Jordan Stricklin, producer. VFX Time Based Arts, London Tom Johnson, exec producer; Jo Gutteridge, VFX producer; Sheldon Gardner, VFX supervisor; Jim Radford, shoot supervisor; Simone Grattarola, colorist; Leo Watson, Adam Paterson, Stephen Grasso, Will Robinson, Linda Cieniawska, Grant White, Manolo Perez, Matt Shires, Richie White, Ollie Ramsey, 2D team; Sam Osborne, Federico Vanone, 3D leads; Ben Cantor, Mike Battcock, Walter How, Zoe Sottiaux, Ihor Obukhobvskyi, Joffrey Zeitouni, Ian Baird, Emma Malric, 3D team; Stephen Ross, design. (Toolbox: Flame, Nuke, After Effects, Maya, Houdini, Syntheyes–tracking, Zbrush, Substance, Resolve) Music/Sound Design/Mix Q Department.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
