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    RESET Directing Duo Us, the community Team On “Be There” Olympics Spot For Samsung

    By SHOOTUpdated:No Comments2435 Views

    This Tokyo Olympics and Paralympics spot from Samsung Global carries a message of resilience, endurance and hope, bringing the world together through technology in the competitive spirit of the Games. Titled “Be There,” the film was directed by the Us duo (Chris Barrett and Luke Taylor) out of production company RESET for agency the community.

    Marcelo Padoca, executive idea director, the community, said, “The core idea here is that, in current times, with no fans allowed in the stadium to cheer on athletes, we wanted to show that we’ll all be together even though we’re apart, thanks to Samsung technology. Sports are inherently emotional. You’re cheering, celebrating wins, grieving loses with each other and with athletes. But this year we can’t all be together. So, the spot is a story about people being brought together over great distances by Samsung, giving them the experience that’s just like being at the games in person.”

    The spot features the Galaxy S21 Series, Galaxy Z Fold2, Galaxy Z Flip, and Galaxy Buds Pro. The campaign is running on broadcast in the U.S. and globally.

    The community has been working closely with Samsung as a creative partner for two years, focusing mostly on the Hispanic market. In 2020 that partnership expanded, and this is one of the community’s first spots for Samsung Global Mobile.

    Credits

    Client Samsung Agency the community Jose Molla, founder & chief creative officer; Roger Baran, VP, executive creative director; Marcelo Padoca, Fernando Reis, executive creative directors; Federico Diaz, Juarez Rodrigues, associate creative directors; Manfred Kruger, art director; Anthony Mariello, group strategy director; Ed Tsue, global strategy lead; Amilynn Soto, associate connections director; Laurie Malaga, EVP, head of integrated production; Scott Kemper, SVP, executive producer. Production Company RESET, Us (Chris Barrett, Luke Taylor), directors; Dave Morrison, president; Megan Moore, exec producer & director of production; Robby Mooring, producer. Editorial Cabin Edit Robert Lopuski, editor; Adam Becht, exec producer; Mary Stasilli, producer. VFX MPC Camila De Biaggi, sr. exec producer; Colleen Valentino, producer; Alvin Cruz, creative director; Thiago Porto, 2D lead; Jessie Amadio, 3D lead. Color Company 3 Joseph Bicknell, colorist; Ashley McKim, color exec producer; Julia Paskert, color producer. Music KOM (Kay/Oskwarek Music) Philip Kae, composer. Sound Design & Mix Ballad Philip Nicolai Flindt, audio mixer & sound design; Gregers Maersk Moeller, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Resetthe communityTokyo OlympicsUs



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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