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    RESET Directing Duo Us, the community Team On “Be There” Olympics Spot For Samsung

    By SHOOTUpdated:No Comments2462 Views

    This Tokyo Olympics and Paralympics spot from Samsung Global carries a message of resilience, endurance and hope, bringing the world together through technology in the competitive spirit of the Games. Titled “Be There,” the film was directed by the Us duo (Chris Barrett and Luke Taylor) out of production company RESET for agency the community.

    Marcelo Padoca, executive idea director, the community, said, “The core idea here is that, in current times, with no fans allowed in the stadium to cheer on athletes, we wanted to show that we’ll all be together even though we’re apart, thanks to Samsung technology. Sports are inherently emotional. You’re cheering, celebrating wins, grieving loses with each other and with athletes. But this year we can’t all be together. So, the spot is a story about people being brought together over great distances by Samsung, giving them the experience that’s just like being at the games in person.”

    The spot features the Galaxy S21 Series, Galaxy Z Fold2, Galaxy Z Flip, and Galaxy Buds Pro. The campaign is running on broadcast in the U.S. and globally.

    The community has been working closely with Samsung as a creative partner for two years, focusing mostly on the Hispanic market. In 2020 that partnership expanded, and this is one of the community’s first spots for Samsung Global Mobile.

    Credits

    Client Samsung Agency the community Jose Molla, founder & chief creative officer; Roger Baran, VP, executive creative director; Marcelo Padoca, Fernando Reis, executive creative directors; Federico Diaz, Juarez Rodrigues, associate creative directors; Manfred Kruger, art director; Anthony Mariello, group strategy director; Ed Tsue, global strategy lead; Amilynn Soto, associate connections director; Laurie Malaga, EVP, head of integrated production; Scott Kemper, SVP, executive producer. Production Company RESET, Us (Chris Barrett, Luke Taylor), directors; Dave Morrison, president; Megan Moore, exec producer & director of production; Robby Mooring, producer. Editorial Cabin Edit Robert Lopuski, editor; Adam Becht, exec producer; Mary Stasilli, producer. VFX MPC Camila De Biaggi, sr. exec producer; Colleen Valentino, producer; Alvin Cruz, creative director; Thiago Porto, 2D lead; Jessie Amadio, 3D lead. Color Company 3 Joseph Bicknell, colorist; Ashley McKim, color exec producer; Julia Paskert, color producer. Music KOM (Kay/Oskwarek Music) Philip Kae, composer. Sound Design & Mix Ballad Philip Nicolai Flindt, audio mixer & sound design; Gregers Maersk Moeller, exec producer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Resetthe communityTokyo OlympicsUs



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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