Aardman Animations turned out this short which eloquently makes the case for remembering a charity in your will–after all, it's not what you get but what you give that makes a lasting impact.
Credits
VFX/Animation Aardman Animations, Bristol, UK Magdalena Osinska, director; Nick Miller, producer; Lucy Izzard, Asa Lucander, Bram Ttwheam, Dan Binns, Danny Capozzi, Darren Dubicki, Gavin Strange, Peter Peake, Rich Webber, Steve Harding Hill, Tim Ruffle, Will Studd, illustrators; Jane Davies, animation; Alex King, compositor; Dan Hembery, editor (Toolbox: Maya, Nuke, After Effects, Premiere)
Agency Atomic London Production Aardman Animations, Bristol, UK Magdalena Osinska, director
Screenwork Type:Top Ten Chart
Video Tags:Aardman Animations
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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