Aardman Animations turned out this short which eloquently makes the case for remembering a charity in your will–after all, it's not what you get but what you give that makes a lasting impact.
Credits
VFX/Animation Aardman Animations, Bristol, UK Magdalena Osinska, director; Nick Miller, producer; Lucy Izzard, Asa Lucander, Bram Ttwheam, Dan Binns, Danny Capozzi, Darren Dubicki, Gavin Strange, Peter Peake, Rich Webber, Steve Harding Hill, Tim Ruffle, Will Studd, illustrators; Jane Davies, animation; Alex King, compositor; Dan Hembery, editor (Toolbox: Maya, Nuke, After Effects, Premiere)
Agency Atomic London Production Aardman Animations, Bristol, UK Magdalena Osinska, director
Screenwork Type:Top Ten Chart
Video Tags:Aardman Animations
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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