Stop motion animation of furniture, primarily chairs, shows the progression over the years of a young law student all the way through career building, marriage, parenthood, his kids leaving the nest, and now retirement. The story is told sans any people; the furniture, in home as well as at the office, simply shows how a man and his loved ones’ lives have progressed through the decades.
Credits
Agency: Creative On Demand Priscilla Cortizas, Daniel Marrero, partners/creative directors; Andres Arlia, senior copywriter; Patty Rodriguez, producer; Jose Quijano, integrated marketing manager. Production Company: Rhythm + Hues Commercial Studios Steve Beck, director; Paul Babb, executive producer; Kat Dillon, Head of production, live action; Joel Zimmerman, producer; Al �Tiko� Pavoni, DP. Editorial: Miami Edit, Miami,Rhythm + Hues Commercial Studios Diego Enriquez, editor,Jay Lizarraga, editor Postproduction: Rhythm + Hues Commercial Studios Steve Wellington, online editor; Lisa White, head of production, commercial digital; Jon Derovan, post producer; Eric DeHaven, lead Flame artist; Hilary Sperling, Flame artist; Sheri Cruz, roto artist; Nathan Brunskill, Jenny McGee, 2D artists. Audio: Outpost Audio Steve Johnston, audio engineer
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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