Director Reed Morano, an Emmy and DGA Award winner for The Handmaid’s Tale, helmed this short film starring Ryan Reynolds and Elodi Yung for global fashion brand Armani.
Produced by Pulse Films, the ambitious short unveils a new chapter in the Armani Code story, bringing to life the essence of modern sensuality: authenticity, effortless style and the right dose of irony.
Client Armani Agency Armando Testa Production Companies Pulse Films, Bandit Reed Morano, director; Davud Karbassioun, global president of commercials and branded (Pulse); Hillary Rogers, exec producer; Adam Arkapaw, DP; Shane Valentino, production designer; Nina Shiffman, line producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
