Director Reed Morano, an Emmy and DGA Award winner for The Handmaid’s Tale, helmed this short film starring Ryan Reynolds and Elodi Yung for global fashion brand Armani.
Produced by Pulse Films, the ambitious short unveils a new chapter in the Armani Code story, bringing to life the essence of modern sensuality: authenticity, effortless style and the right dose of irony.
CreditsClient Armani Agency Armando Testa Production Companies Pulse Films, Bandit Reed Morano, director; Davud Karbassioun, global president of commercials and branded (Pulse); Hillary Rogers, exec producer; Adam Arkapaw, DP; Shane Valentino, production designer; Nina Shiffman, line producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More