A dark, yet effective public interest commercial. The scene is portrayed by animated dolls, which has a creepy effect enhanced by the music box tune in the background. A doll boy and a doll girl are sitting on the couch watching television, the boy is sliding his arm around the girl when a cat comes in and vomits next to them. The boy gets up and leaves the field of vision of the camera, still on the girl who is fixing herself in her compact. When he returns to the couch and places his arm around her, moving in to kiss her the camera reveals he has the cat vomit in his mouth. The camera moves to the television displaying the message “Kissing a Smoker is just as gross. Tobacco smokes you.”
Credits
Agency: Sedgwick Rd. Jim Walker, executive creative director; Zach Hitner and Forrest Healy, associate creative directors; Scott Stripling, copywriter; Mishy Cass, art director. Production Company: Bent Image Lab Chel White, director; Ray Di Carlo, executive producer; Mark Axton, producer; Gayle Griffin, coordinator. Shot at Bent Image Lab. Editorial: Bent Image Lab Steve Miller, editor. Postproduction: Downstream, Portland Jim Barrett, colorist. Visual Effects: Bent Image Lab Randy Wakerlin, post production supervisor/composite artist; Steve Balzer and Jon Weigand, composite artists; Curt Enderle, art director; Jeff Riley and Rob Shaw, animators. Music: Clatter & Din Eric Johnson, composer/arranger/sound designer. Sound Design: Downstream, Portland Lance Limbocker, sound designer. Audio: Downstream, Portland Lance Limbocker, mixer.
Video Tags:PSA
Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
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