A dark, yet effective public interest commercial. The scene is portrayed by animated dolls, which has a creepy effect enhanced by the music box tune in the background. A doll boy and a doll girl are sitting on the couch watching television, the boy is sliding his arm around the girl when a cat comes in and vomits next to them. The boy gets up and leaves the field of vision of the camera, still on the girl who is fixing herself in her compact. When he returns to the couch and places his arm around her, moving in to kiss her the camera reveals he has the cat vomit in his mouth. The camera moves to the television displaying the message “Kissing a Smoker is just as gross. Tobacco smokes you.”
Credits
Agency: Sedgwick Rd. Jim Walker, executive creative director; Zach Hitner and Forrest Healy, associate creative directors; Scott Stripling, copywriter; Mishy Cass, art director. Production Company: Bent Image Lab Chel White, director; Ray Di Carlo, executive producer; Mark Axton, producer; Gayle Griffin, coordinator. Shot at Bent Image Lab. Editorial: Bent Image Lab Steve Miller, editor. Postproduction: Downstream, Portland Jim Barrett, colorist. Visual Effects: Bent Image Lab Randy Wakerlin, post production supervisor/composite artist; Steve Balzer and Jon Weigand, composite artists; Curt Enderle, art director; Jeff Riley and Rob Shaw, animators. Music: Clatter & Din Eric Johnson, composer/arranger/sound designer. Sound Design: Downstream, Portland Lance Limbocker, sound designer. Audio: Downstream, Portland Lance Limbocker, mixer.
Video Tags:PSA
Erich & Kallman, Directors Matias & Mathias Get Into The Super Bowl Ad Flow For Reese’s Chocolate Lava Big Cup
In this Super Bowl :30 for Reese’s Chocolate Lava Big Cup--directed by Matias & Mathias of Epoch Films for agency Erich & Kallman--a concerned park ranger reports live from the site of an active volcano where Reese’s fans are going to extreme lengths to get their hands and taste buds on the lava flow.
As passion builds, a team of park rangers rein in the mayhem--saving grandma from scootering into the hot flowing molten lava--and try to clear up the confusion: “Don‘t eat lava. Eat ooey-gooey Chocolate Lava.”
“There’s nothing better than seeing our fans go wild over new flavor additions to the classic Reese’s chocolate and peanut butter combo,” said Ryan Riess, VP of brand strategy and creative development, The Hershey Company. “The Big Game is the perfect stage to showcase our fan’s energy – whether that be from the top of a volcano or on the couch during football Sunday.”
In a joint statement, directors Matias & Mathias said of the “Don’t Eat Lava” spot, “Although the characters’ obsession with Reese’s Chocolate Lava Big Cups is completely realistic and very easy to identify with, our favorite part of this project was seeing all the talented people we got to work with become obsessed with making the lava flows of our dreams become a reality.”
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