A dark, yet effective public interest commercial. The scene is portrayed by animated dolls, which has a creepy effect enhanced by the music box tune in the background. A doll boy and a doll girl are sitting on the couch watching television, the boy is sliding his arm around the girl when a cat comes in and vomits next to them. The boy gets up and leaves the field of vision of the camera, still on the girl who is fixing herself in her compact. When he returns to the couch and places his arm around her, moving in to kiss her the camera reveals he has the cat vomit in his mouth. The camera moves to the television displaying the message “Kissing a Smoker is just as gross. Tobacco smokes you.”
Credits
Agency: Sedgwick Rd. Jim Walker, executive creative director; Zach Hitner and Forrest Healy, associate creative directors; Scott Stripling, copywriter; Mishy Cass, art director. Production Company: Bent Image Lab Chel White, director; Ray Di Carlo, executive producer; Mark Axton, producer; Gayle Griffin, coordinator. Shot at Bent Image Lab. Editorial: Bent Image Lab Steve Miller, editor. Postproduction: Downstream, Portland Jim Barrett, colorist. Visual Effects: Bent Image Lab Randy Wakerlin, post production supervisor/composite artist; Steve Balzer and Jon Weigand, composite artists; Curt Enderle, art director; Jeff Riley and Rob Shaw, animators. Music: Clatter & Din Eric Johnson, composer/arranger/sound designer. Sound Design: Downstream, Portland Lance Limbocker, sound designer. Audio: Downstream, Portland Lance Limbocker, mixer.
Video Tags:PSA
Top Spot of the Week: Smith & Foulkes Direct A Breakthrough For Circuit Breakers In Schneider Electrics’ “100 Years”
Through the eyes of a child growing up, life’s biggest moments unfold, each one interrupted by unexpected power cuts. Smith & Foulkes are back with yet another wholesome story--this one showing that as a child matures, so does his understanding of the need for a solution, leading to the discovery of Schneider Electrics' advanced circuit breakers, now celebrating 100 years.
Orchestrated through heartwarming animation in this Schneider Electrics’ client-direct spot titled “100 Years,” Smith & Foulkes via Riff Raff Films craft a playful yet impactful journey, illustrating how over the years Schneider Electric’s circuit breaker seamlessly steps in when it’s needed the most. Mathematic served as VFX studio.
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