With a sense of self-deprecating humor and tongue firmly in cheek, john st. created this video which touts its advertising/marketing acumen in the fast paced social media world. In one sequence, we’re told that social media is so instantaneous that there’s no time to think, making john st. the ideal agency because it acts without thinking.
The agency’s philosophical mantra comes under the self-coined banner of “reactivism.” This enables john st. to create compelling content for its clients in seconds–quite a departure from the agencies that take hours to respond to the latest trending hashtag.
Matthew Bissonnette directed this agency self-promotional piece titled “Reactvertising,” which was produced by Holiday Films/Nimble Content for agency and client john st.
Credits
Client john st., Toronto Agency john st. Stephen Jurisic, Angus Tucker, creative directors; Jacob Greer, copywriter; Denver Eastman, art director; Mike Hasinoff, executive producer. Production Holiday Films/Nimble Content Matthew Bissonnette, director; Josefina Nadurata, executive producer; Andrew Lynch, exec producer/line producer; Catherine Lutes, DP. Editorial Relish Chris Murphy, editor; Sally Leggett, exec producer; Michael Barker, assistant editor. VFX/Post Topix Matt Dochstader, VFX compositor; Chris Johnson, Pearce Perkins, 3D/2D animation; Eurene Marchio, VFX exec producer. Post Alter Ego Wade Odlum, Eric Whipp, colorists. Audio Vapor Music Joey Serlin, audio creative director; Lindsey Bates, audio exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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