With a sense of self-deprecating humor and tongue firmly in cheek, john st. created this video which touts its advertising/marketing acumen in the fast paced social media world. In one sequence, we’re told that social media is so instantaneous that there’s no time to think, making john st. the ideal agency because it acts without thinking.
The agency’s philosophical mantra comes under the self-coined banner of “reactivism.” This enables john st. to create compelling content for its clients in seconds–quite a departure from the agencies that take hours to respond to the latest trending hashtag.
Matthew Bissonnette directed this agency self-promotional piece titled “Reactvertising,” which was produced by Holiday Films/Nimble Content for agency and client john st.
Credits
Client john st., Toronto Agency john st. Stephen Jurisic, Angus Tucker, creative directors; Jacob Greer, copywriter; Denver Eastman, art director; Mike Hasinoff, executive producer. Production Holiday Films/Nimble Content Matthew Bissonnette, director; Josefina Nadurata, executive producer; Andrew Lynch, exec producer/line producer; Catherine Lutes, DP. Editorial Relish Chris Murphy, editor; Sally Leggett, exec producer; Michael Barker, assistant editor. VFX/Post Topix Matt Dochstader, VFX compositor; Chris Johnson, Pearce Perkins, 3D/2D animation; Eurene Marchio, VFX exec producer. Post Alter Ego Wade Odlum, Eric Whipp, colorists. Audio Vapor Music Joey Serlin, audio creative director; Lindsey Bates, audio exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
