This spot is one of three in an “Every Flavor Welcome” campaign that takes consumers on a visual journey, highlighting the wide range and breadth of cuisines available through DoorDash delivery service. Created by The Martin Agency, the campaign showcases more than 50 unique dishes styled in visually stunning, high-contrast, and appetizing ways from burgers and fries to the Ethiopian raw beef dish kitfo and Japanese shiso leaves.
Joel Kefali of production house Rattling Stick directed the spots, including this one titled “Shisito.”
Credits
Client DoorDash Agency The Martin Agency Production Rattling Stick Joel Kefali, director VFX Carbon Matt McManus, exec producer; Anwei Chen, Lauryn Grimando, VFX producer; Mat Stevens, CG supervisor; Marco Oryx, designer; Beau Cameron, CG lead; Danka Chiang, CG lighter; John Price, Flame artist; Ujala Saini, Flame assist; Tiago Majuelos, Matty Deans, Robert Wallace, Frances Haszard, Margaret Bialis, illustrators/animators; Jeff Boddy, creative director; Josh Van Praag, Brody Davis, 3D generalists. Aubrey Woodiwiss, colorist; Ale Amato, Briana Brackett color assistant.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
