When technology works and works well, familiar barriers to anyone in creative–including ”That’s impossible,” “It’s too complex,” “That won’t scale,” “It’ll take too long”–explode in colorful bursts in the latest Dell Technologies spot out of agency VMLY&R New York, directed by Daniel Kleinman of production house Rattling Stick.
In the ad titled “Breaking Barriers,” a young woman steps into frame and with two clicks on her Dell laptop to increase her storage capacity she obliterates harmful reductive thoughts.