When technology works and works well, familiar barriers to anyone in creative–including ”That’s impossible,” “It’s too complex,” “That won’t scale,” “It’ll take too long”–explode in colorful bursts in the latest Dell Technologies spot out of agency VMLY&R New York, directed by Daniel Kleinman of production house Rattling Stick.
In the ad titled “Breaking Barriers,” a young woman steps into frame and with two clicks on her Dell laptop to increase her storage capacity she obliterates harmful reductive thoughts.
CreditsClient Dell Technologies Agency VMLY&R New York Niraj Zaveri, Justin Ebert, executive creative directors; Bobby Jacques, group executive producer. Production Company Rattling Stick Daniel Kleinman, director; Johnnie Frankel, producer; John Mathieson, DP; James Hatt, production designer. Production Services Company Stillking Editorial Nomad Jared Coller, editor. Music Song “Come Alive,” The Phantoms
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More