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    RAPP UK Takes Us Down To The Wine Cellar For Laithwaite’s

    By SHOOTUpdated:No Comments3218 Views

    In this campaign created by RAPP UK for Laithwaite’s Wine, folks pretend to walk downstairs to an imaginary wine cellar and bring back up a bottle of vintage Laithwaite’s.

    The package of spots–which takes the stuffiness out of being a wine lover–includes this montage version in different domestic settings and scenarios which reflect a shift in the demographic buying wine online, accelerated in part by lockdown. Previously customers tended to be affluent males aged 45 and up, but in the past year Laithwaite’s has been capturing a younger and more female audience, purchasing both individual bottles and by the case.

    Michael J. Ferns directed via 76 Ltd., collaborating with the RAPP UK core creative team of copywriter Matt Mitchell and art director Matt Seccombe.

    “Get that wine cellar feeling” is the first campaign since Laithwaite’s appointed RAPP UK to its advertising account in August, following a competitive pitch.

    Credits

    Client Laithwaite’s Wine Agency RAPP UK Al Mackie, Jason Cascarina, creative directors; Matt Mitchell, copywriter; Matt Seccombe, art director, Caroline Parkes, strategist; Steph Hottlet, producer. Production 76 Ltd. Michel J. Ferns, director. Music Alexander Wells, composer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:76 Ltd.Michael J. FernsRAPP UK



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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