The Martin Agency brings back animated character McGruff the Crime Dog, nostalgic mascot for the National Crime Prevention Council, in this GEICO spot directed by Randy Krallman of Smuggler.
McGruff has solved a crime but is having trouble being taken seriously by his live-action detective colleagues who can only humor him with baby talk–the way many of us talk to dogs and puppies.
GEICO’s spokesman intervenes, noting that as long as people baby talk their dogs and puppies, GEICO will offer significant cost savings on car insurance.
CreditsClient GEICO Agency The Martin Agency Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Brett Alexander, executive producer; Heather Tanton-Collier, sr. content producer; M.A. Williams, jr. content producer. Production Smuggler Randy Krallman, director; Bryan Newman, DP; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Beau Dickson, assistant editor; Ellese Jobin, editorial producer. VFX, Design, Color The Mill Anastasia von Rahl, exec producer; Alex Bader, producer; Jake Fritz, production coordinator; Phil Crowe, executive creative director; Adam Scott, colorist. Running With Scissors, remote color facility. Audio Heard City Mike Vitacco, sound designer/mixer; Sasha Awn, producer. Stock Music American Public Music
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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