The Martin Agency brings back animated character McGruff the Crime Dog, nostalgic mascot for the National Crime Prevention Council, in this GEICO spot directed by Randy Krallman of Smuggler.
McGruff has solved a crime but is having trouble being taken seriously by his live-action detective colleagues who can only humor him with baby talk–the way many of us talk to dogs and puppies.
GEICO’s spokesman intervenes, noting that as long as people baby talk their dogs and puppies, GEICO will offer significant cost savings on car insurance.
Credits
Client GEICO Agency The Martin Agency Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Brett Alexander, executive producer; Heather Tanton-Collier, sr. content producer; M.A. Williams, jr. content producer. Production Smuggler Randy Krallman, director; Bryan Newman, DP; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Beau Dickson, assistant editor; Ellese Jobin, editorial producer. VFX, Design, Color The Mill Anastasia von Rahl, exec producer; Alex Bader, producer; Jake Fritz, production coordinator; Phil Crowe, executive creative director; Adam Scott, colorist. Running With Scissors, remote color facility. Audio Heard City Mike Vitacco, sound designer/mixer; Sasha Awn, producer. Stock Music American Public Music
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
