The Martin Agency brings back animated character McGruff the Crime Dog, nostalgic mascot for the National Crime Prevention Council, in this GEICO spot directed by Randy Krallman of Smuggler.
McGruff has solved a crime but is having trouble being taken seriously by his live-action detective colleagues who can only humor him with baby talk–the way many of us talk to dogs and puppies.
GEICO’s spokesman intervenes, noting that as long as people baby talk their dogs and puppies, GEICO will offer significant cost savings on car insurance.
Credits
Client GEICO Agency The Martin Agency Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Brett Alexander, executive producer; Heather Tanton-Collier, sr. content producer; M.A. Williams, jr. content producer. Production Smuggler Randy Krallman, director; Bryan Newman, DP; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Beau Dickson, assistant editor; Ellese Jobin, editorial producer. VFX, Design, Color The Mill Anastasia von Rahl, exec producer; Alex Bader, producer; Jake Fritz, production coordinator; Phil Crowe, executive creative director; Adam Scott, colorist. Running With Scissors, remote color facility. Audio Heard City Mike Vitacco, sound designer/mixer; Sasha Awn, producer. Stock Music American Public Music
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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