For client Booking.com, Wieden+Kennedy created this fictitious campaign based on the real wedding of comedian/actors Jordan Peele and Chelsea Peretti.
As related stories play out over the coming months, featuring a cast of the couple’s friends who will use Booking.com in the lead up to the event, viewers will get an entertaining peek behind the celebrity curtain and discover how Booking.com can help them find whatever type of accommodation they’re seeking.
This entertaining blurring of fact and fiction was designed to spark travel inspiration built around experiences related to Jordan and Chelsea’s wedding preparations.
Here is one of the broadcast spots–directed by Randy Krallman of Smuggler–kicking off the campaign with the happy couple planning their destination wedding. This commercial is aptly titled “Destination Wedding.”
Credits
Client Booking.com Agency Wieden+Kennedy, Portland, Ore. Micah Walker, creative director; Nick Morrissey, Mike Egan, copywriters; Jon Kubik, Meaghan Oikawa, art directors; Hayley Goggin Avila, producer; Nicole Kaptur, associate producer; Patrick Marzullo, Mike Davidson, interactive production directors; Blake Carrillo, interactive producer; Dana Beaty, Greg Jacobsen, Chris Barclay, studio design; Sally Garrido-Spencer, studio manager; Ademar Matinian, production services; Eugene Krasnopolsky, Nicole Brandell, strategic planning. Production Smuggler Randy Krallman, director; Patrick Milling Smith, Brian Carmody, Shannon Jones, Andrew Colon, exec producers; Ian Blaine, line producer; Darko Survac, DP; Jason Schuster, production designer. Editorial Cartel Andy McGraw, editor; Meagen Carroll, post producer; Lauren Bleiweiss, post exec producer. VFX Joint Brad Hayes, on-set supervision; Stephan Lectez, lead Flame; Leif Peterson, Noah Poole, 2D artists; Gail von Dedenroth, VFX producer; Alex Thiesen, VFX exec producer; Adam Sirkin, Alex Bernard, motion designers; Sarah Gamazo, motion producer. Audio Post Lime Studios Sam Casas, mixer
This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line--“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique... Read More
