For client Booking.com, Wieden+Kennedy created this fictitious campaign based on the real wedding of comedian/actors Jordan Peele and Chelsea Peretti.
As related stories play out over the coming months, featuring a cast of the couple’s friends who will use Booking.com in the lead up to the event, viewers will get an entertaining peek behind the celebrity curtain and discover how Booking.com can help them find whatever type of accommodation they’re seeking.
This entertaining blurring of fact and fiction was designed to spark travel inspiration built around experiences related to Jordan and Chelsea’s wedding preparations.
Here is one of the broadcast spots–directed by Randy Krallman of Smuggler–kicking off the campaign with the happy couple planning their destination wedding. This commercial is aptly titled “Destination Wedding.”
Credits
Client Booking.com Agency Wieden+Kennedy, Portland, Ore. Micah Walker, creative director; Nick Morrissey, Mike Egan, copywriters; Jon Kubik, Meaghan Oikawa, art directors; Hayley Goggin Avila, producer; Nicole Kaptur, associate producer; Patrick Marzullo, Mike Davidson, interactive production directors; Blake Carrillo, interactive producer; Dana Beaty, Greg Jacobsen, Chris Barclay, studio design; Sally Garrido-Spencer, studio manager; Ademar Matinian, production services; Eugene Krasnopolsky, Nicole Brandell, strategic planning. Production Smuggler Randy Krallman, director; Patrick Milling Smith, Brian Carmody, Shannon Jones, Andrew Colon, exec producers; Ian Blaine, line producer; Darko Survac, DP; Jason Schuster, production designer. Editorial Cartel Andy McGraw, editor; Meagen Carroll, post producer; Lauren Bleiweiss, post exec producer. VFX Joint Brad Hayes, on-set supervision; Stephan Lectez, lead Flame; Leif Peterson, Noah Poole, 2D artists; Gail von Dedenroth, VFX producer; Alex Thiesen, VFX exec producer; Adam Sirkin, Alex Bernard, motion designers; Sarah Gamazo, motion producer. Audio Post Lime Studios Sam Casas, mixer
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
