A neighborhood game night gets a little tense as people become a bit exasperated as they try to guess what a sloth is drawing (at a painfully slow pace).
At the end of the ad, a spokesperson relates: “As long as sloths are slow, you can count on GEICO saving folks money.”
This offbeat comedic :30, titled “Game Night,” was directed by Randy Krallman of Smuggler for The Martin Agency.
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Brett Alexander, executive producer; Heather Tanton-Collier, sr. content producer; M.A. Williams, jr. content producer. Production Smuggler Randy Krallman, director; Bryan Newman, DP; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Beau Dickson, assistant editor; Ellese Jobin, editorial producer. VFX/Finishing/Color The Mill Alex Scott, colorist; Alex Bader, finishing producer; Jake Fritz, finishing production coordinator; Diane Valera, Liza Kerlin, color producers. Remote Color Facility Running with Scissors Audio Post Heard City Mike Vitacco, sound designer/mixer; Sasha Awn, producer. Music American Public Music, stock music; Jeremy Turner, custom score.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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