A neighborhood game night gets a little tense as people become a bit exasperated as they try to guess what a sloth is drawing (at a painfully slow pace).
At the end of the ad, a spokesperson relates: “As long as sloths are slow, you can count on GEICO saving folks money.”
This offbeat comedic :30, titled “Game Night,” was directed by Randy Krallman of Smuggler for The Martin Agency.
Client GEICO Agency The Martin Agency Joe Alexander, chief creative officer; Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Brett Alexander, executive producer; Heather Tanton-Collier, sr. content producer; M.A. Williams, jr. content producer. Production Smuggler Randy Krallman, director; Bryan Newman, DP; Ian Blain, line producer. Editorial Cut+Run Rob Ryang, editor; Beau Dickson, assistant editor; Ellese Jobin, editorial producer. VFX/Finishing/Color The Mill Alex Scott, colorist; Alex Bader, finishing producer; Jake Fritz, finishing production coordinator; Diane Valera, Liza Kerlin, color producers. Remote Color Facility Running with Scissors Audio Post Heard City Mike Vitacco, sound designer/mixer; Sasha Awn, producer. Music American Public Music, stock music; Jeremy Turner, custom score.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
