The morning routine, repeated time and time again, can translate into a rut for any couple–as we can relate to in this pandemic era. But this couple–played by dancers Lil’ Buck and his wife Ai Shimatsu–is blessed with a flair for fashion and they break the monotony by their choice of attire, helping to herald the new spring/summer 2021 fashion collection from Rag & Bone.
Austin Peters directed this film, titled “Times Change,” for which LFR served as the production services company. (Director Peters is represented by RadicalMedia). Lil’ Buck choreographed “Times Change.”
Credits
Client Rag & Bone Adam Towle, creative director; Alex Orley, VP of marketing; Jodi Lentini, head of casting; Chelsea Jane Sillars, producer. Production Services Company LFR Austin Peters, director; Luigi Rossi, Francesco Rizzo, producers; Eric K. Yue, DP; Lil buck, choreographer; Rosie Turnbull, production designer; Steven Alexis Valle, assistant director; Lia Alicia, production manager. Editorial Lost Planet Bruce Herrman, editor. Music Kris Bones Sound Design Citizen Music VFX Dylan Calder Stein Color Dante Giani Title Card Sebastian Pardo. Cast Lil Buck, Ai Shimatsu
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
