The morning routine, repeated time and time again, can translate into a rut for any couple–as we can relate to in this pandemic era. But this couple–played by dancers Lil’ Buck and his wife Ai Shimatsu–is blessed with a flair for fashion and they break the monotony by their choice of attire, helping to herald the new spring/summer 2021 fashion collection from Rag & Bone.
Austin Peters directed this film, titled “Times Change,” for which LFR served as the production services company. (Director Peters is represented by RadicalMedia). Lil’ Buck choreographed “Times Change.”
Credits
Client Rag & Bone Adam Towle, creative director; Alex Orley, VP of marketing; Jodi Lentini, head of casting; Chelsea Jane Sillars, producer. Production Services Company LFR Austin Peters, director; Luigi Rossi, Francesco Rizzo, producers; Eric K. Yue, DP; Lil buck, choreographer; Rosie Turnbull, production designer; Steven Alexis Valle, assistant director; Lia Alicia, production manager. Editorial Lost Planet Bruce Herrman, editor. Music Kris Bones Sound Design Citizen Music VFX Dylan Calder Stein Color Dante Giani Title Card Sebastian Pardo. Cast Lil Buck, Ai Shimatsu
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
