The morning routine, repeated time and time again, can translate into a rut for any couple–as we can relate to in this pandemic era. But this couple–played by dancers Lil’ Buck and his wife Ai Shimatsu–is blessed with a flair for fashion and they break the monotony by their choice of attire, helping to herald the new spring/summer 2021 fashion collection from Rag & Bone.
Austin Peters directed this film, titled “Times Change,” for which LFR served as the production services company. (Director Peters is represented by RadicalMedia). Lil’ Buck choreographed “Times Change.”
CreditsClient Rag & Bone Adam Towle, creative director; Alex Orley, VP of marketing; Jodi Lentini, head of casting; Chelsea Jane Sillars, producer. Production Services Company LFR Austin Peters, director; Luigi Rossi, Francesco Rizzo, producers; Eric K. Yue, DP; Lil buck, choreographer; Rosie Turnbull, production designer; Steven Alexis Valle, assistant director; Lia Alicia, production manager. Editorial Lost Planet Bruce Herrman, editor. Music Kris Bones Sound Design Citizen Music VFX Dylan Calder Stein Color Dante Giani Title Card Sebastian Pardo. Cast Lil Buck, Ai Shimatsu
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More