The morning routine, repeated time and time again, can translate into a rut for any couple–as we can relate to in this pandemic era. But this couple–played by dancers Lil’ Buck and his wife Ai Shimatsu–is blessed with a flair for fashion and they break the monotony by their choice of attire, helping to herald the new spring/summer 2021 fashion collection from Rag & Bone.
Austin Peters directed this film, titled “Times Change,” for which LFR served as the production services company. (Director Peters is represented by RadicalMedia). Lil’ Buck choreographed “Times Change.”
Credits
Client Rag & Bone Adam Towle, creative director; Alex Orley, VP of marketing; Jodi Lentini, head of casting; Chelsea Jane Sillars, producer. Production Services Company LFR Austin Peters, director; Luigi Rossi, Francesco Rizzo, producers; Eric K. Yue, DP; Lil buck, choreographer; Rosie Turnbull, production designer; Steven Alexis Valle, assistant director; Lia Alicia, production manager. Editorial Lost Planet Bruce Herrman, editor. Music Kris Bones Sound Design Citizen Music VFX Dylan Calder Stein Color Dante Giani Title Card Sebastian Pardo. Cast Lil Buck, Ai Shimatsu
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
