Radio Shack pokes fun at its outdated image and does something about it with the help of a group of 1980s' icons ranging from Hulk Hogan to Cliff Clavin, Erik Estrada and Alf.
Credits
Client Radio Shack. Agency GSD&M, Austin. Marianne Malina, president; Jay Russell, executive creative director; Scott Brewer, group creative director/art director; Tom Hamling, creative director/copywriter; Ryan Carroll, group creative director/copywriter; Tim Egar, creative director/art director; Bill Wine, executive producer; Alison Wagner, Flo Babbitt, producers; Klaudia Flanigin, strategy director; Ryan Gallagher, project manager; Jennifer Kennedy; senior integrated business affairs manager. Production Company Moxie Pictures, bicoastal. Frank Todaro, director; Jimi Whitaker, DP; Karol Zeno, executive producer; Laura Heflin, producer; Susie Carlson, wardrobe assistant. Shot on location in Los Angeles. Editorial Cut + Run LA. Jay Nelson, editor; Christopher Kasper, assistant editor; Michelle Eskin, managing director; Carr Schilling, executive producer; Cristina Matracia, producer. VFX/Finishing Cut + Run. David Parker, creative director; Shauna Prescott, Flame artist; Jorge Tanaka, Flame assistant; Liz Lydecker, VFX producer. CG Characters Brewster Parsons, Venice, Calif. Darcy Parsons, Sybil McCarthy, executive producers; TJ Burke, head of CG; Mat Stevens, lead CG. Post Company 3, Los Angeles. Stefan Sonnenfeld, colorist. Graphics The Mill+, New York. Audio Lime Studios, Santa Monica. Rohan Young, Loren Silber, mixers.
ScreenWork Categories:Commercial
Top Spot of the Week: Smith & Foulkes Direct A Breakthrough For Circuit Breakers In Schneider Electrics’ “100 Years”
Through the eyes of a child growing up, life’s biggest moments unfold, each one interrupted by unexpected power cuts. Smith & Foulkes are back with yet another wholesome story--this one showing that as a child matures, so does his understanding of the need for a solution, leading to the discovery of Schneider Electrics' advanced circuit breakers, now celebrating 100 years.
Orchestrated through heartwarming animation in this Schneider Electrics’ client-direct spot titled “100 Years,” Smith & Foulkes via Riff Raff Films craft a playful yet impactful journey, illustrating how over the years Schneider Electric’s circuit breaker seamlessly steps in when it’s needed the most. Mathematic served as VFX studio.
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