Radio Shack pokes fun at its outdated image and does something about it with the help of a group of 1980s' icons ranging from Hulk Hogan to Cliff Clavin, Erik Estrada and Alf.
Credits
Client Radio Shack. Agency GSD&M, Austin. Marianne Malina, president; Jay Russell, executive creative director; Scott Brewer, group creative director/art director; Tom Hamling, creative director/copywriter; Ryan Carroll, group creative director/copywriter; Tim Egar, creative director/art director; Bill Wine, executive producer; Alison Wagner, Flo Babbitt, producers; Klaudia Flanigin, strategy director; Ryan Gallagher, project manager; Jennifer Kennedy; senior integrated business affairs manager. Production Company Moxie Pictures, bicoastal. Frank Todaro, director; Jimi Whitaker, DP; Karol Zeno, executive producer; Laura Heflin, producer; Susie Carlson, wardrobe assistant. Shot on location in Los Angeles. Editorial Cut + Run LA. Jay Nelson, editor; Christopher Kasper, assistant editor; Michelle Eskin, managing director; Carr Schilling, executive producer; Cristina Matracia, producer. VFX/Finishing Cut + Run. David Parker, creative director; Shauna Prescott, Flame artist; Jorge Tanaka, Flame assistant; Liz Lydecker, VFX producer. CG Characters Brewster Parsons, Venice, Calif. Darcy Parsons, Sybil McCarthy, executive producers; TJ Burke, head of CG; Mat Stevens, lead CG. Post Company 3, Los Angeles. Stefan Sonnenfeld, colorist. Graphics The Mill+, New York. Audio Lime Studios, Santa Monica. Rohan Young, Loren Silber, mixers.
ScreenWork Categories:Commercial
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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