A family discovers that manatees at the aquarium happen to share a peculiar fashion sense–they’re all wearing novelty t-shirts. While that may be surprising, saving money with GEICO insurance is hardly a surprise.
Steve Miller of RadicalMedia directed “Manatee Shirts”–the latest iteration of GEICO’s “It’s Not Surprising” campaign–for The Martin Agency
By the way, the manatees in this spot were all CGI created by The Mill NY.
CreditsClient GEICO Agency The Martin Agency, Richmond, Va. Steve Bassett, SVP, group creative director; Sean Riley, SVP, creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, Frank Scherma, exec producers; Cathy Dunn, head of production. Postproduction Mackcut and The Mill NY
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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