A family discovers that manatees at the aquarium happen to share a peculiar fashion sense–they’re all wearing novelty t-shirts. While that may be surprising, saving money with GEICO insurance is hardly a surprise.
Steve Miller of RadicalMedia directed “Manatee Shirts”–the latest iteration of GEICO’s “It’s Not Surprising” campaign–for The Martin Agency
By the way, the manatees in this spot were all CGI created by The Mill NY.
Client GEICO Agency The Martin Agency, Richmond, Va. Steve Bassett, SVP, group creative director; Sean Riley, SVP, creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, Frank Scherma, exec producers; Cathy Dunn, head of production. Postproduction Mackcut and The Mill NY
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
