A family discovers that manatees at the aquarium happen to share a peculiar fashion sense–they’re all wearing novelty t-shirts. While that may be surprising, saving money with GEICO insurance is hardly a surprise.
Steve Miller of RadicalMedia directed “Manatee Shirts”–the latest iteration of GEICO’s “It’s Not Surprising” campaign–for The Martin Agency
By the way, the manatees in this spot were all CGI created by The Mill NY.
Client GEICO Agency The Martin Agency, Richmond, Va. Steve Bassett, SVP, group creative director; Sean Riley, SVP, creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, Frank Scherma, exec producers; Cathy Dunn, head of production. Postproduction Mackcut and The Mill NY
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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