Sling TV has named The Martin Agency as its new agency of record, managing strategic planning, creative development and production efforts for the brand, and marking the agency’s third win in 2018. The partnership begins with this spot which launches the “We Are Slingers” campaign.
Titled “Couples Over,” this spot was directed by Steve Miller of Radical Media. In it, one couple asks another if they are slingers with the double entendre “slingers/swingers” connotation underscoring the proceedings.
However, the bottom line is that if you’re a slinger, you’re taking full advantage of Sling TV and its flexibility as a live streaming service.
Credits
Client Sling TV Agency The Martin Agency, Richmond, Va. Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Seean Riley, SVP, creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Lauren Galanides, associate producer; Nicolette Steele, jr. producer; Rushil Nadkarni, art director; Molly Burke, copywriter; Andrew Bailey, sr. digital producer; Shaun Roach, associate digital producer; Lauren Erickson, art director, digital design; Todd Hippensteel, sr. designer; Dwight Loew, sr. content producer. Production RadicalMedia Steve Miller, director; Bryan Newman, DP; Megan Miller, line producer. Editorial Cut+Run Frank Effron, editor; Eli Beck-Gifford, assistant editor; Brian Mulvey, editorial producer. Animation & Graphics King & Country Brandon Stevenson, Brian Butcher, animation producers; Efrain Montanez, creative director. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, finishing assistant; DeeDee Ray, finishing producer. Color The Mill NY Fergus McCall, colorist; Evan Bauer, color producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
