Sling TV has named The Martin Agency as its new agency of record, managing strategic planning, creative development and production efforts for the brand, and marking the agency’s third win in 2018. The partnership begins with this spot which launches the “We Are Slingers” campaign.
Titled “Couples Over,” this spot was directed by Steve Miller of Radical Media. In it, one couple asks another if they are slingers with the double entendre “slingers/swingers” connotation underscoring the proceedings.
However, the bottom line is that if you’re a slinger, you’re taking full advantage of Sling TV and its flexibility as a live streaming service.
Credits
Client Sling TV Agency The Martin Agency, Richmond, Va. Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Seean Riley, SVP, creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Lauren Galanides, associate producer; Nicolette Steele, jr. producer; Rushil Nadkarni, art director; Molly Burke, copywriter; Andrew Bailey, sr. digital producer; Shaun Roach, associate digital producer; Lauren Erickson, art director, digital design; Todd Hippensteel, sr. designer; Dwight Loew, sr. content producer. Production RadicalMedia Steve Miller, director; Bryan Newman, DP; Megan Miller, line producer. Editorial Cut+Run Frank Effron, editor; Eli Beck-Gifford, assistant editor; Brian Mulvey, editorial producer. Animation & Graphics King & Country Brandon Stevenson, Brian Butcher, animation producers; Efrain Montanez, creative director. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, finishing assistant; DeeDee Ray, finishing producer. Color The Mill NY Fergus McCall, colorist; Evan Bauer, color producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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