Sling TV has named The Martin Agency as its new agency of record, managing strategic planning, creative development and production efforts for the brand, and marking the agency’s third win in 2018. The partnership begins with this spot which launches the “We Are Slingers” campaign.
Titled “Couples Over,” this spot was directed by Steve Miller of Radical Media. In it, one couple asks another if they are slingers with the double entendre “slingers/swingers” connotation underscoring the proceedings.
However, the bottom line is that if you’re a slinger, you’re taking full advantage of Sling TV and its flexibility as a live streaming service.
CreditsClient Sling TV Agency The Martin Agency, Richmond, Va. Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Seean Riley, SVP, creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Lauren Galanides, associate producer; Nicolette Steele, jr. producer; Rushil Nadkarni, art director; Molly Burke, copywriter; Andrew Bailey, sr. digital producer; Shaun Roach, associate digital producer; Lauren Erickson, art director, digital design; Todd Hippensteel, sr. designer; Dwight Loew, sr. content producer. Production RadicalMedia Steve Miller, director; Bryan Newman, DP; Megan Miller, line producer. Editorial Cut+Run Frank Effron, editor; Eli Beck-Gifford, assistant editor; Brian Mulvey, editorial producer. Animation & Graphics King & Country Brandon Stevenson, Brian Butcher, animation producers; Efrain Montanez, creative director. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, finishing assistant; DeeDee Ray, finishing producer. Color The Mill NY Fergus McCall, colorist; Evan Bauer, color producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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