RadicalMedia’s Mollie Mills directed this spot for the Recording Academy and the Grammys. Titled “Underdog,” this Grammys promo video features an all female choir.
Performing Alicia Keys’ “Underdog,” the choir is made up of women of all ages, colors and body types. Conceived by a creative team at TBWAChiatDay, Los Angeles, this promo shines light on the fact that only 2% of popular music is produced by women and we should strive for change. This is beautifully shown through all the choir women sitting down except for one who’s left standing, representing the 2%.
CreditsClient Recording Academy Agency TBWAChiatDay, Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Bruno Regalo, head of art; Gabriel Miller, Nic Buckingham, creatives; Anh-Thu Le, director of content production/producer; Josh Levion, associate producer; Jessie Glenn, production coordinator; Simon Wassef, chief strategic officer. Production RadicalMedia Mollie Mills, director; Magdelena Czmuda, producer; Jordan buck, DP; Jim Bouvet, exec producer; Frank Scherma, president. Editorial Rock Paper Scissors Lauren Dellara, editor, Alyssa Oh, editors; Adam Parker, producer; Shelly Rose, assistant editor; Shada Shariatzadeh, exec producer; Dre Krichevsky, head of production; Eve Kornblum, managing director. Vocal Arrangement & Mix Barking Owl Kelly Bayett, creative director; Alex Lilly, music arranger; Matt Keith, mixer; KC Dossett, producer; Brad Beasley, assistant mixer. Color a52 Gregory Reese, colorist; Aaron Flickinger, Corey, Martinez, assistant color; Jenny Bright, producer; Thatcher Peterson, exec producer. Finishing a52 Noah Poole, online editor; Sarah S. Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More