RadicalMedia’s Mollie Mills directed this spot for the Recording Academy and the Grammys. Titled “Underdog,” this Grammys promo video features an all female choir.
Performing Alicia Keys’ “Underdog,” the choir is made up of women of all ages, colors and body types. Conceived by a creative team at TBWAChiatDay, Los Angeles, this promo shines light on the fact that only 2% of popular music is produced by women and we should strive for change. This is beautifully shown through all the choir women sitting down except for one who’s left standing, representing the 2%.
CreditsClient Recording Academy Agency TBWAChiatDay, Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Bruno Regalo, head of art; Gabriel Miller, Nic Buckingham, creatives; Anh-Thu Le, director of content production/producer; Josh Levion, associate producer; Jessie Glenn, production coordinator; Simon Wassef, chief strategic officer. Production RadicalMedia Mollie Mills, director; Magdelena Czmuda, producer; Jordan buck, DP; Jim Bouvet, exec producer; Frank Scherma, president. Editorial Rock Paper Scissors Lauren Dellara, editor, Alyssa Oh, editors; Adam Parker, producer; Shelly Rose, assistant editor; Shada Shariatzadeh, exec producer; Dre Krichevsky, head of production; Eve Kornblum, managing director. Vocal Arrangement & Mix Barking Owl Kelly Bayett, creative director; Alex Lilly, music arranger; Matt Keith, mixer; KC Dossett, producer; Brad Beasley, assistant mixer. Color a52 Gregory Reese, colorist; Aaron Flickinger, Corey, Martinez, assistant color; Jenny Bright, producer; Thatcher Peterson, exec producer. Finishing a52 Noah Poole, online editor; Sarah S. Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More