RadicalMedia’s Mollie Mills directed this spot for the Recording Academy and the Grammys. Titled “Underdog,” this Grammys promo video features an all female choir.
Performing Alicia Keys’ “Underdog,” the choir is made up of women of all ages, colors and body types. Conceived by a creative team at TBWAChiatDay, Los Angeles, this promo shines light on the fact that only 2% of popular music is produced by women and we should strive for change. This is beautifully shown through all the choir women sitting down except for one who’s left standing, representing the 2%.
Credits
Client Recording Academy Agency TBWAChiatDay, Los Angeles Renato Fernandez, chief creative officer; Jason Karley, group creative director; Bruno Regalo, head of art; Gabriel Miller, Nic Buckingham, creatives; Anh-Thu Le, director of content production/producer; Josh Levion, associate producer; Jessie Glenn, production coordinator; Simon Wassef, chief strategic officer. Production RadicalMedia Mollie Mills, director; Magdelena Czmuda, producer; Jordan buck, DP; Jim Bouvet, exec producer; Frank Scherma, president. Editorial Rock Paper Scissors Lauren Dellara, editor, Alyssa Oh, editors; Adam Parker, producer; Shelly Rose, assistant editor; Shada Shariatzadeh, exec producer; Dre Krichevsky, head of production; Eve Kornblum, managing director. Vocal Arrangement & Mix Barking Owl Kelly Bayett, creative director; Alex Lilly, music arranger; Matt Keith, mixer; KC Dossett, producer; Brad Beasley, assistant mixer. Color a52 Gregory Reese, colorist; Aaron Flickinger, Corey, Martinez, assistant color; Jenny Bright, producer; Thatcher Peterson, exec producer. Finishing a52 Noah Poole, online editor; Sarah S. Laborde, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
