Fred Armisen, of Saturday Night Live and Portlandia fame, directed and stars in this spot in which he portrays an artisan/exec of some sort working remotely from home, talking to his office team–only to have his wife and kids interrupting constantly by blending smoothies at a high decibel level. The noise follows him from one room of their house to the next–at least he’s able to roam about freely, always connected thanks to Google’s Nest Workspace Expander.
This piece is one of 30 in an ambitious client-direct campaign turned out by Armisen via RadicalMedia which represents him as a director of commercials and branded content.
Produced during the pandemic, the campaign promotes various Google products in terms of how they’re used by people–all portrayed by Armisen. The Google smart-home devices are brought to the marketplace in this campaign with a playful sense of humor.
CreditsClient GoogleStore.com Production RadicalMedia Fred Armisen, director/actor; Sal Totino, ASC, AIC, cinematographer; Frank Scherma, Gregg Carlesimo, executive producers; Kathy Rhodes, line producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More