Austin Peters of RadicalMedia directed this short for masked cowboy country singer Orville Peck. Titled “Queen of the Rodeo,” the video follows Peck and drag artist Thanks Jem, member of the First Nations community and the singer’s original inspiration for the song, as she competes in a pageant held at a local Texas rodeo.
The short captures Peck’s modern-day rodeo aesthetic. Warmly lit, ‘70s-inspired cinematography brings the film to life as Peck shifts into a verse from hit song “Roses Are Falling,” from within a giant, heart-shaped rose garland. The video was shot in Fort Worth Texas and Los Angeles with the help of several local Fort Worth rodeo queens. Additional cameos include model Tess Holiday and Louisianna Purchase. This is the last video for Orville with the Sub Pop label as he has just signed with Columbia Records.
Credits
Client Orville Peck Label: Sub Pop Alissa Atkins, commissioner. Production RadicalMedia Austin Peters, director; Danny Dewes, producer; Jennifer Heath, exec producer; Bill Kirstein, DP; Wylie Gelber, art director; Matthew Leaf, hair & makeup. Editorial Cosmo Street Marlo Caine, editor. Postproduction/VFX The Mill Mikey Rossiter, colorist; Heath Raymond, post producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
