In this spot titled “Turnpike”–the latest entry to GEICO’s “It’s Not Surprising” campaign–the Father of our Country, George Washington, and his Continental Army suffer from a mix-up in directions. Instead of their famed crossing of the Delaware, they instead are in a boat crossing the Delaware Turnpike, backing up traffic much to the chagrin of commuters.
This change in history is “surprising.” However, not surprising is GEICO being able to offer savings on auto insurance.
Steve Miller of RadicalMedia directed “Turnpike.”
Credits
Client GEICO Agency The Martin Agency, Richmond, Va. Steve Basset, SVP, group creative director; Sean Riley, SVP, creative director; Neel Williams, VP, creative director; Justin Harris, associate creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production RadicalMedia Steve Miller, director; Eric Schmidt, DP; Gregg Carlesimo, Frank Scherma, exec producers; Cathy Dunn, head of production; Barbara Benson, producer; Ted Liotopoulos, production supervisor; Brian Stevens, 1st AD. Editorial MackCut, NY Ian Mackenzie, editor. Postproduction The Mill New York
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
