In this spot titled “Turnpike”–the latest entry to GEICO’s “It’s Not Surprising” campaign–the Father of our Country, George Washington, and his Continental Army suffer from a mix-up in directions. Instead of their famed crossing of the Delaware, they instead are in a boat crossing the Delaware Turnpike, backing up traffic much to the chagrin of commuters.
This change in history is “surprising.” However, not surprising is GEICO being able to offer savings on auto insurance.
Steve Miller of RadicalMedia directed “Turnpike.”
CreditsClient GEICO Agency The Martin Agency, Richmond, Va. Steve Basset, SVP, group creative director; Sean Riley, SVP, creative director; Neel Williams, VP, creative director; Justin Harris, associate creative director; Ken Marcus, sr. copywriter; Brett Alexander, SVP, executive producer; Brian Fox, producer; Catherine Kennedy, jr. producer. Production RadicalMedia Steve Miller, director; Eric Schmidt, DP; Gregg Carlesimo, Frank Scherma, exec producers; Cathy Dunn, head of production; Barbara Benson, producer; Ted Liotopoulos, production supervisor; Brian Stevens, 1st AD. Editorial MackCut, NY Ian Mackenzie, editor. Postproduction The Mill New York
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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