A campaign from Intuit QuickBooks, a financial technology platform for small businesses, is focused on bringing small businesses to the foreground of film and entertainment. The “Small Business Spotting” campaign was created and produced with TBWAChiatDay LA.
The campaign aims to increase recognition for small businesses around the U.S. by way of small business spotting through engagement across social media. QuickBooks has launched this campaign video–directed and shot by David Reis–across the brand’s social platforms featuring small businesses from major motion pictures, including:
- San Fernando Majers Coin Laundry: In that film about the metaverse-traveling mom.
- Bob’s Market: In that film about fast cars and family.
- Dinah’s: In that film about a bowler named The Dude.
- Los Angeles Theatre: In that biopic about Hollywood’s most iconic sex symbol.
The digital campaign leverages the insight of film tourism, a trend where viewers travel far and wide to visit locations from famous films and extends the awareness of small businesses into the digital sphere. Movie-goers can join in spotting small businesses from their favorite films via submitting comments on YouTube and TikTok.
When viewers watch a movie clip, trailer or piece of content on social media, QuickBooks encourages them to leave a comment on the video detailing the name and location of the small business along with the timestamp on where to find it in the video.
QuickBooks will track the comments and locations to create the ultimate Google Maps guide to small businesses in film and entertainment media across the U.S. The Small Business Movie Guide map will serve as a tool for audiences to locate small businesses from film and help drive awareness and support to the physical locations, bringing the campaign full circle and bolstering resources to continue film tourism for small businesses.
