The online element of Purina Dog Chow’s new campaign from Fallon includes videos that show unique dogs in action, including Lili, a dog that floats upside down in a pool. The video, which plays at www.longliveyourdog.com and in-banner ads, was made from footage purchased from Brad Lachman Productions, a stock footage house that specializes in funny animal clips.
Credits
Agency: Fallon Minneapolis Duane Johnson, group creative director; Chris Lincoln, art director; Vic Palumbo, director of broadcast; Judy Brink, executive producer; Erin Glaus, assistant producer; Brendan Lawrence, business manager; Kara Peterson, group account director; Lisa Binkert, Paula Bucher, account managers; Lachlan Badenoch, account planning director; Alyson Heller, account planner Editorial: Spotnik Pat Eastman, editor Stock Footage: Brad Lachman Productions
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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