Publicis New York created this short titled “Not Like Us” for Doctors of the World (DOTW), the international human-rights organization that provides long-term medical assistance to refugees in Europe and the Middle East. Directed by Cano Rojas, the video appears on DOTW’s Facebook page and YouTube channel.
In mid-December, Publicis accompanied a team of filmmakers to the Syrian border near Aleppo to spend a week documenting the frontlines. While visiting DOTW clinics and hospitals, and meeting the patients there, the team discovered a powerful reason to feel fear in the face of this crisis—not fear of the refugees themselves but, fear of the world’s indifference towards them. This film, the first in a series, was born of that visit and shows us the human face of Syrian refugees and, more importantly, how familiar that face is to our own.
Andy Bird, chief creative officer, Publicis New York, said, “While traveling with the Doctors of the World team to the Syrian border our creatives unveiled a dangerous contagion: indifference. Indifference can be as poisonous and invasive as any plague. We immediately knew we needed to spark awareness. This film is the result, and a sensitive, thoughtful, creative articulation of a serious issue. We hope people will pay attention.”
Client Doctors of the World Agency Publicis NY Andy Bird, chief creative officer; Joe Johnson, EVP, executive creative director; Lisa Bifulco, EVP, chief production officer; Jeremy Filgate, Einav Jacubovich, Josh Horn, VP, creative directors; Patrick Merritt, sr. copywriter; Hadleigh Arnst, sr. producer; Erica Herman, SVP, strategy director; Beth Beckmamn, strategist; Evan Finkelstein, search analyst; Jason Bailey, integrated producer. Production Cano Rojas, director. Prodigious Worldwide Lisa Sadek, producer. Editorial Prodigious Jason Schneider, editor.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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