Publicis New York created this short titled “Not Like Us” for Doctors of the World (DOTW), the international human-rights organization that provides long-term medical assistance to refugees in Europe and the Middle East. Directed by Cano Rojas, the video appears on DOTW’s Facebook page and YouTube channel.
In mid-December, Publicis accompanied a team of filmmakers to the Syrian border near Aleppo to spend a week documenting the frontlines. While visiting DOTW clinics and hospitals, and meeting the patients there, the team discovered a powerful reason to feel fear in the face of this crisis—not fear of the refugees themselves but, fear of the world’s indifference towards them. This film, the first in a series, was born of that visit and shows us the human face of Syrian refugees and, more importantly, how familiar that face is to our own.
Andy Bird, chief creative officer, Publicis New York, said, “While traveling with the Doctors of the World team to the Syrian border our creatives unveiled a dangerous contagion: indifference. Indifference can be as poisonous and invasive as any plague. We immediately knew we needed to spark awareness. This film is the result, and a sensitive, thoughtful, creative articulation of a serious issue. We hope people will pay attention.”
Client Doctors of the World Agency Publicis NY Andy Bird, chief creative officer; Joe Johnson, EVP, executive creative director; Lisa Bifulco, EVP, chief production officer; Jeremy Filgate, Einav Jacubovich, Josh Horn, VP, creative directors; Patrick Merritt, sr. copywriter; Hadleigh Arnst, sr. producer; Erica Herman, SVP, strategy director; Beth Beckmamn, strategist; Evan Finkelstein, search analyst; Jason Bailey, integrated producer. Production Cano Rojas, director. Prodigious Worldwide Lisa Sadek, producer. Editorial Prodigious Jason Schneider, editor.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More