Publicis Luxe teamed with director Guy Ritchie on this spot marking the return of the Cartier brand’s iconic watch, the Tank Francaise.
The film is an homage to Paris and the French New Wave, featuring the ultimate star and symbol of the movement, Catherine Deneuve–and a nod to some of her most iconic roles–as well as Rami Malek, representing today’s cinematic landscape.
CreditsClient Cartier International Agency Publicis Luxe Antoine Bonodot, creation; Adrien Cussonneau, Alexandre Jean-Marie, Gael Cornet, creation film, digital & paint; Amandine Ribeiro, Iris Decoux, Sofia Silva Rodrigues, Laurence Levy, commercial; Christine Bouffort, TV production; Emma Boutami, art buying. Production RESET/75 productions Guy Ritchie, director. Postproduction Film Mikros Postproduction Music Prodigious Clement Bonnet. Postproduction Digital Assets Mass Corporations
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More