This film portrays all that can go wrong during the Xmas season–getting stuck in the snow, long shopping lines, coping with the fights that flair up during family get-togethers, the perils of preparing holiday meals, airport layovers–as people struggle to sing along in unison the Andy Williams classic, “It’s the most wonderful time of the year.”
The pairing of the song with the pitfalls of the holidays makes for a delightfully ironic pairing to promote the Wonderful Christmas by Orange, the place where you can get the gifts that bring a smile to your face no matter what the holidays may otherwise bring. Indeed at the film’s end we see folks unwrap their gifts with joyful results–all the trials and tribulations are forgotten thanks to the perfect presents bought at Orange.
This Orange Xmas was conceived by a creative ensemble at Publicis Conseil, Paris, and directed by Megaforce via production house Iconoclast.
Credits
Client Orange France Agency Publicis Conseil, Paris Fabrice Delacourt, executive creative director; Kevin Salembier, copywriter; Julien Boissinot, art director; Lucie Puybonnieux, Alexandre Perdereau, art directors assistants. Production Iconoclast Megaforce, directors; Arnaud Potier, DP; Nathalie Le Caer, producer; Alexia Levy, line producer; Coralie Rose, casting; Marco Puig, production designer. Postproduction Prodigious/Mathematic Franck-Herve Marc, Laura Warnault, post producers; Sophie Fourdrinoy, editing; Mathieu Caplanne, grading; Frederic Brandon, VFX supervisor/lead artist. Audio Prodigious/750MPH Boris Nicou, Joel Tessonneau, sound producers; Sam Ashwell, sound designer (750MPH); Alex Firla, sound engineer. Music “It’s The Most Beautiful Time of the Year (Andy Williams; Eddie Pola, George Wyle), Barnaby Music Corp.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
