A child drops her ice cream cone on the sidewalk which invariably and immediately draws a stream of ants. Ever wonder how the ants knew the sweet treat was on the pavement to begin with?
This :30 for Verizon FiOS solves that mystery as we see how a whole colony of ants gets the news that ice cream is on the menu.
It turns out that fast upload speeds are important when it comes to sharing–as captured by directors Todd Mueller and Kylie Matulick of VFX/production studio PSYOP for McCann New York.
Client Verizon FiOS Agency McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Jesse Potack, group creative director/copywriter; Benjamin Vendramin, group creative director/art director; Michele Ferone, executive producer; Meredith Rizzard, sr. producer; Eric David Johnson, executive music producer; Mike Ladman, music producer. Production Smuggler and Psyop Todd Mueller, Kylie Matulick, directors. Animation Psyop Todd Mueller, Kylie Matulick, creative directors; Chris Fudge, 3D lead; Lane Jolly, VFX supervisor. (Toolbox: Maya, Nuke, Syntheyes, After Effects, Photoshop, Optical Flares for After Effects) Music “Here In My Heart” by MoZilla. Sound Design JSM Audio Post Sonic Union, Paul Weiss, audio engineer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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