A child drops her ice cream cone on the sidewalk which invariably and immediately draws a stream of ants. Ever wonder how the ants knew the sweet treat was on the pavement to begin with?
This :30 for Verizon FiOS solves that mystery as we see how a whole colony of ants gets the news that ice cream is on the menu.
It turns out that fast upload speeds are important when it comes to sharing–as captured by directors Todd Mueller and Kylie Matulick of VFX/production studio PSYOP for McCann New York.
CreditsClient Verizon FiOS Agency McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Jesse Potack, group creative director/copywriter; Benjamin Vendramin, group creative director/art director; Michele Ferone, executive producer; Meredith Rizzard, sr. producer; Eric David Johnson, executive music producer; Mike Ladman, music producer. Production Smuggler and Psyop Todd Mueller, Kylie Matulick, directors. Animation Psyop Todd Mueller, Kylie Matulick, creative directors; Chris Fudge, 3D lead; Lane Jolly, VFX supervisor. (Toolbox: Maya, Nuke, Syntheyes, After Effects, Photoshop, Optical Flares for After Effects) Music “Here In My Heart” by MoZilla. Sound Design JSM Audio Post Sonic Union, Paul Weiss, audio engineer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More