A child drops her ice cream cone on the sidewalk which invariably and immediately draws a stream of ants. Ever wonder how the ants knew the sweet treat was on the pavement to begin with?
This :30 for Verizon FiOS solves that mystery as we see how a whole colony of ants gets the news that ice cream is on the menu.
It turns out that fast upload speeds are important when it comes to sharing–as captured by directors Todd Mueller and Kylie Matulick of VFX/production studio PSYOP for McCann New York.
Client Verizon FiOS Agency McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Jesse Potack, group creative director/copywriter; Benjamin Vendramin, group creative director/art director; Michele Ferone, executive producer; Meredith Rizzard, sr. producer; Eric David Johnson, executive music producer; Mike Ladman, music producer. Production Smuggler and Psyop Todd Mueller, Kylie Matulick, directors. Animation Psyop Todd Mueller, Kylie Matulick, creative directors; Chris Fudge, 3D lead; Lane Jolly, VFX supervisor. (Toolbox: Maya, Nuke, Syntheyes, After Effects, Photoshop, Optical Flares for After Effects) Music “Here In My Heart” by MoZilla. Sound Design JSM Audio Post Sonic Union, Paul Weiss, audio engineer.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
