A child drops her ice cream cone on the sidewalk which invariably and immediately draws a stream of ants. Ever wonder how the ants knew the sweet treat was on the pavement to begin with?
This :30 for Verizon FiOS solves that mystery as we see how a whole colony of ants gets the news that ice cream is on the menu.
It turns out that fast upload speeds are important when it comes to sharing–as captured by directors Todd Mueller and Kylie Matulick of VFX/production studio PSYOP for McCann New York.
Client Verizon FiOS Agency McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Jesse Potack, group creative director/copywriter; Benjamin Vendramin, group creative director/art director; Michele Ferone, executive producer; Meredith Rizzard, sr. producer; Eric David Johnson, executive music producer; Mike Ladman, music producer. Production Smuggler and Psyop Todd Mueller, Kylie Matulick, directors. Animation Psyop Todd Mueller, Kylie Matulick, creative directors; Chris Fudge, 3D lead; Lane Jolly, VFX supervisor. (Toolbox: Maya, Nuke, Syntheyes, After Effects, Photoshop, Optical Flares for After Effects) Music “Here In My Heart” by MoZilla. Sound Design JSM Audio Post Sonic Union, Paul Weiss, audio engineer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
