A child drops her ice cream cone on the sidewalk which invariably and immediately draws a stream of ants. Ever wonder how the ants knew the sweet treat was on the pavement to begin with?
This :30 for Verizon FiOS solves that mystery as we see how a whole colony of ants gets the news that ice cream is on the menu.
It turns out that fast upload speeds are important when it comes to sharing–as captured by directors Todd Mueller and Kylie Matulick of VFX/production studio PSYOP for McCann New York.
Client Verizon FiOS Agency McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Jesse Potack, group creative director/copywriter; Benjamin Vendramin, group creative director/art director; Michele Ferone, executive producer; Meredith Rizzard, sr. producer; Eric David Johnson, executive music producer; Mike Ladman, music producer. Production Smuggler and Psyop Todd Mueller, Kylie Matulick, directors. Animation Psyop Todd Mueller, Kylie Matulick, creative directors; Chris Fudge, 3D lead; Lane Jolly, VFX supervisor. (Toolbox: Maya, Nuke, Syntheyes, After Effects, Photoshop, Optical Flares for After Effects) Music “Here In My Heart” by MoZilla. Sound Design JSM Audio Post Sonic Union, Paul Weiss, audio engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
