Psyop produced this “Four for the Holidays” animated/live-action short for Cricket Wireless and San Francisco-based ad agency ARGONAUT. The piece features four friends with holiday plans that take them separately across the U.S., Mexico, and Canada. They text, post, and share joyous holiday moments but as time goes on, they realize they’re missing each other most of all.
At the end of the film, the four animated characters reunite and discover that in a season of sharing, the best holiday plans are the ones that bring us together.
Credits
Client Cricket Wireless Agency ARGONAUT, San Francisco Hunter Hindman, chief creative officer; Shravan Hegde, Kamil Kowalczyk, associate creative directors; Brittany Rivera, sr. art director; Jacque Vavroch, sr. copywriter; Austin White, copywriter; Mica Dieterich, jr. art director; Shireen Beygui, jr. copywriter; Erin Fox, executive producer; Dan Watson, executive broadcast producer; Justin Visser, executive digital producer; Ben Waller, Vertel Jackson, jr. producers. Production Psyop Marco Spier, Jack Anderson, directors; Justin Booth-Clibborn, chief executive producer; Neysa Horsburgh, managing director; Noah Goldsmith, exec producer; Tom Martin, line producer; David Franco, DP; Robert Campbell, 1st assistant camera; Jeff Mann, production designer; Gaston Langer, art director; Mike Curtis, 1st assistant director. Visual Effects/Animation Psyop, bicoastal Chris Sage, 3D lead; Lane Jolly, 2D lead; Adriane Scott-Kemp, producer; Calvin Chin, associate producer; Brandon Sanders, Flame artist; Paul Yacono, colorist; Jaemin Lee, You Tengari, Ryan Kirkwood, Nitesh Nagda, lighting & rendering artists; Danny Song, Tingting Li, Carl Mok, comp artists; James Atkinson, Nico Sugleris, Mat Rotman, Houdini; Stephen Mann, Zed Bennett, John Bloch, tech animators. Little Zoo Studio, Falmouth, Maine Jason Taylor, animation director; George Schermer, animation supervisor; Todd Wilbur, Manu Menendez, Andrzej Ellert, Andrew Conroy, John Turello, Matt Walker, Mariano Lopez Dau, Kevin Hoa Nguyen, Adam Strick, animators (Toolbox: Maya, Arnold, Houdini, Nuke, Photoshop, Flame) Editorial Exile Paul Kumpata, editor. Sound Barking Owl Morgan Johnson, sound designer; AJ Murillo, mixer. Music Barking Owl Jacob Plasse, composer; Kelly Bayett, creative director; Ashley Benton, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
