The J.M. Smucker Company’s new cinematic-style ad campaign for 1850 Coffee features this tongue-in-cheek, two-minute film which positions the brew as “contraband caffeine.”
Andreas Nilsson of Biscuit Filmworks directed the piece, titled Quality That’s Criminal, for Publicis Groupe’s PSOne, an agency that tapped into the notion that 1850 Coffee is so pure, its taste level so high that it’s questionable if this stuff is even legal. In the short, and :60 cutdown, we witness men in ascots hiding steamy hot mugs in their blazer pockets, stockbrokers pouring it from carafes on street corners and Hollywood “it” stars getting cuffed for possession. Police detectives are out in force to stem the tide and bring these “coffeeheads” to justice.
Nilsson played an integral role in developing the film which plays like a unique genre mix of neon-noir meets cop dramedy. The two-minute song accompanying the edit is an original track composed by Christoffer Berg, a noted electronic music composer/writer/producer.
Credits
Client The J.M. Smucker Company/1850 Coffee Agency PSOne, New York (Publicis Groupe’s Power of One) Andy Bird, chief creative officer; Erica Roberts, executive creative director; Alan Wilson, associate creative director/copy; Peter Defries, associate creative director/art; Jenny Read, director of integrated production; Lauren Schneidmuller, executive producer; Kathryn Lemke, associate producer; Jennifer Baldwin, strategy director; Jessica Neira, strategist. Production Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Jay Veal, unit production manager; Mercedes Allen-Sarria, Rachel Glaub, heads of production; Larkin Seiple, DP; Alexis Ross, production designer. Editorial Mackcut, New York Ian Mackenzie, editor; Cooper McLane, assistant editor; Gina Pagano, exec producer. Music Christoffer Berg, composer. Sound Design/Audio Post Super Exploder, New York Jody Nazzaro, sr. sound designer/mixer. VFX The Mill London Tom Manton, producer; Jonathan “Wes” Westley, executive creative director; Seamus O’Kane, colorist; Brad Wood, 2D lead; Peter Atack, 2D artist
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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