Part of Droga5's "Chapter Two" campaign for Prudential, this docu short introduces us to Jennifer McKinley, a retiree who finally gets the chance to pursue her passion and aspiration.
The film was directed by Carol Lewis, a retired postal worker who too is realizing her ambition–to become a director.
Her directorial debut also reflected the pursuits of two other contributing retirees–IT director turned composer Martin Welling and retired agency producer Jon Marias who served as an exec producer on the project.
Client Prudential Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Kevin Brady, executive creative director; Ray Del Savio, Jerry Hoak, creative directors; Bryan Wolff, Ant White, copywriters; Daniel Sumarna, Karen Short, art directors; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Anders Hedberg, sr. producer; David Justus, technology director; Teodor Florea, head of brand strategy; Zach Foster, brand strategy director. Production Brainwashed Martin+Lindsay, directors; Carol Lewis, co-director; John Marias, executive producer; Kathy Saelee, production manager. Editorial Cut+Run NY Isaac Chen, editor; Ryan Harrington, assistant editor; Rana Martin, Carr Schilling, exec producers; Remy Foxx, Ashley Thompson, producers. Post Company 3. Music Sion Dey/Martin Welling Assets, composers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More