Part of Droga5's "Chapter Two" campaign for Prudential financial services, this docu short introduces us to retired postal worker Carol Lewis who shares her long-time love of filmmaking and her desire to be a director.
Filmmaking becomes the second chapter of her life now that she is a retiree.
TJ Martin and Dan Lindsay, the 2012 Ocar-winning documentarians behind Undefeated, directed this profile of Lewis–and later provided support for her directorial debut.
Client Prudential Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Kevin Brady, executive creative director; Ray Del Savio, Jerry Hoak, creative directors; Bryan Wolff, Ant White, copywriters; Daniel Sumarna, Karen Short, art directors; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Anders Hedberg, sr. producer; David Justus, technology director; Teodor Florea, head of brand strategy; Zach Foster, brand strategy director. Production Brainwashed Martin+Lindsay, directors; Kathy Saelee, production manager. Editorial Cut+Run NY Isaac Chen, editor; Ryan Harrington, assistant editor; Rana Martin, Carr Schilling, exec producers; Remy Foxx, Ashley Thompson, producers. Post Company 3.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
