Part of Droga5's "Chapter Two" campaign for Prudential financial services, this docu short introduces us to retired postal worker Carol Lewis who shares her long-time love of filmmaking and her desire to be a director.
Filmmaking becomes the second chapter of her life now that she is a retiree.
TJ Martin and Dan Lindsay, the 2012 Ocar-winning documentarians behind Undefeated, directed this profile of Lewis–and later provided support for her directorial debut.
CreditsClient Prudential Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Kevin Brady, executive creative director; Ray Del Savio, Jerry Hoak, creative directors; Bryan Wolff, Ant White, copywriters; Daniel Sumarna, Karen Short, art directors; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Anders Hedberg, sr. producer; David Justus, technology director; Teodor Florea, head of brand strategy; Zach Foster, brand strategy director. Production Brainwashed Martin+Lindsay, directors; Kathy Saelee, production manager. Editorial Cut+Run NY Isaac Chen, editor; Ryan Harrington, assistant editor; Rana Martin, Carr Schilling, exec producers; Remy Foxx, Ashley Thompson, producers. Post Company 3.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More