This short promotes director/screenwriter Barry Jenkins' Moonlight (A24 Films) which follows a boy named Chiron whom we see struggle to find himself across three defining chapters in his life–as a lad (portrayed by Alex Hibbert), a teen (Ashton Sanders) and then a young man (Trevante Rhodes). The authenticity and vulnerability of Chiron’s character has resonated with audiences and earned praise from critics. We see Chiron having to deal with a harsh reality which includes a drug-addicted mother (Naomie Harris) and kids who mercilessly bully him. Through happenstance, Chiron finds refuge in the home of a drug dealer (Mahershala Ali) and his girlfriend (Janelle Monae). Our protagonist also finds camaraderie and intimacy in a childhood friend, Kevin, played at different ages by Jaden Piner as a lad, Jharrel Jerome as a teen and Andre Holland as a young adult.
CreditsBarry Jenkins, director/screenwriter; James Laxton, DP
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More