This short promotes director/screenwriter Barry Jenkins' Moonlight (A24 Films) which follows a boy named Chiron whom we see struggle to find himself across three defining chapters in his life–as a lad (portrayed by Alex Hibbert), a teen (Ashton Sanders) and then a young man (Trevante Rhodes). The authenticity and vulnerability of Chiron’s character has resonated with audiences and earned praise from critics. We see Chiron having to deal with a harsh reality which includes a drug-addicted mother (Naomie Harris) and kids who mercilessly bully him. Through happenstance, Chiron finds refuge in the home of a drug dealer (Mahershala Ali) and his girlfriend (Janelle Monae). Our protagonist also finds camaraderie and intimacy in a childhood friend, Kevin, played at different ages by Jaden Piner as a lad, Jharrel Jerome as a teen and Andre Holland as a young adult.
Barry Jenkins, director/screenwriter; James Laxton, DP
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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