In a Canadian campaign for Procter & Gamble’s Scope, created by Dentsu Canada and produced by Sons and Daughters and Crush, viewers at www.testyourbreath.ca see a man in an elevator whose breath is rated offensive and noxious respond in a variety of ways. Live action and animation combine to show the man produce a variety of facial expressions, with animated images of green gremlins, a monster and a skeleton emanating from his mouth.
Credits
Agency: Dentsu Canada Inc Bob Shropshire, president; Glen Hunt, creative catalyst; Michael Gramlow, creative director, interactive; Glen Hunt, Matt Williamson, writers; Michael Gramlow, Carson Ting, art directors; Thomas Hong, designer; Amanda Loughran, producer; Stephen Kiely, account supervisor
Production Company: Sons and Daughters David Hicks, director; Grayson Matthews, sound design Postproduction: Crush Aylwin Fernando, Mark Irish and Chris Minos, animators; Greg Dunlop, Kaelem Cahill, Pat Moore, compositors
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment