Fourteen professional sports leagues have come together on “The Real Heroes Project,” a collaborative initiative to recognize and celebrate healthcare workers on the frontlines of the COVID-19 pandemic. Athletes representing the ATP, MLB, MLS, NASCAR, NBA, NFL, NHL, NWSL, USGA, WNBA, WTA and WWE, among other professional and esports leagues, including Activision Blizzard Esports and Electronic Arts, are dedicating their jerseys and uniforms to a special healthcare hero who is helping their community on the forefront of this global crisis.  

With the help of creative agency 72andSunny, creative production company Hecho Studios and Adweek, this multi-league PSA has been rolled out across league and team platforms. Each participating athlete will share a personal thank you message to their healthcare hero on social media utilizing #TheRealHeroes. Throughout the PSA and personal tributes, athletes cover their name on their jerseys or uniforms and replace it with the name of their healthcare hero. 

Since the COVID-19 outbreak, the sports world has supported their local and national communities in their own respective efforts. Through “The Real Heroes Project,” the sports community comes together to salute heroic individuals across the healthcare system. The sports world in turn invites fans around the world to join these world-class athletes on social media and dedicate their personal jerseys and team apparel to a frontline individual using the hashtag #TheRealHeroes. 

Credits

Clients/Brands ATP, MLB, MLS, NASCAR, NBA, NFL, NHL, NWSL, USGA, WNBA, WTA, WWE, Activision Blizzard, Electronic Arts Agency 72andSunny Editorial/Postproduction Hecho  Studios Audio Post Lime Studios Music Song: “Halo” by Beyonce, Sony Music Entertainment Music Supervision Good Ear Music Supervision (GEMS)

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