A man waits haplessly at an empty airport carousel. His luggage has clearly been lost. But fellow travelers one by one give him articles of clothing to help out. This generosity is explained by a voiceover that asks rhetorically, “What if the world had been to Prince Edwards Island?”
Credits
Agency: Grey Worldwide Rick Kemp, creative director; Gerald Schoenhoff, group art director; Jason Buback, group copywriter; Camielle Clark, producer. Production Company: Untitled, Toronto John Mastromonaco, director; Peter Davis, executive producer; Tuula Hopp, producer; Barry Parrell, DP. Editorial: Third Floor Editing Richard Unruh, editor Postproduction: Notch Kent McCormick, colorist Audio: Grayson Matthews Audio Design
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More
MySHOOT Profiles
Add A Comment