This trailer promotes an upcoming animated short film titled BLUE. Both the trailer and the short were produced by Preymaker, created in the cloud using Unreal Engine’s real-time technology. BLUE is exec produced by Angus Kneale, co-founder and chief creative of Preymaker, and directed by Rob Petrie, creative at Preymaker.
With BLUE and its young protagonist Jules, Preymaker wants to open people’s eyes to a more diverse world by telling a story from a perspective that has not been adequately represented in our culture. The trailer gives us a taste of that perspective, leaning into the sci-fi genre to create a space of wonder and heroism for young people amidst a time where the world can be a scary place with a lot of fear and uncertainty. Jules looks up to the stars and wonders if we we’ll ever get to explore worlds and galaxies we are yet to see, or even begin to imagine. Love and exploration are the central themes that bring the story together.
Amber Music served as music and sound house on both the trailer and the short.
CreditsProduction/VFX/Animation Preymaker, New York Robert Petrie, director; Angus Kneale, Melanie Wickham, Verity Grantham, exec producers; Ruben Vandebroek, Tim Argall, Jabulani Simelane, Bradley Stilwell, Katie Schiffer, Rune Månsson, Pieter Uitenweerde, Imraan Zaindeen, Kwabena Sarfo, André de Villiers, Brandon Phillis, Depesh Cara, Hassan Taimur, Zolna Minik, Thomas du Plessis, Felipe Hansen, Greg Murray, Casey Herrick, Bridgette Doran, Brett Lambright, Fabio Piparo, Christian Reyes, Alan McSeveney, Jinell Webb, Ben Weaver, Eider Astigarraga, Paul Liaw, Syd Fini, Jongmoon Woo, Gabriela Brandes, the makers. (Toolbox: Unreal Engine, Maya, DaVinci Resolve) Editorial Consulate, New York Chinwe Chong, editor. Music Amber Music, New York Alan Hankers, composer; Daniel Nolan, sound designer; Michelle Curran, exec producer; Mike Perri, sr. producer. Audio Post Amber Music, New York Alan hankers, Daniel Nolan, Mike Perri, mixers. Special thanks to: Alistair Thompson, Rob Di Figlia, Epic Games; Zeki Kartal, rigger, Hotspring; Kim Edwards, advisor.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More