Droga5 NY conceived of this Ancestry.com spot, titled “Declaration Descendants,” which breaks just as we approach July 4th Independence Day.
The ad–which celebrates America’s history and its modern-day diversity–recreates John Trumbull’s iconic “Declaration of Independence” painting by casting 29 living descendants of historic figures who signed the hallowed document and helped lay the foundation for our country. One of the contemporary descendants is Shannon Lanier, an African-American who’s a descendant of Thomas Jefferson. Other descendants are Hispanic, Filipino, Korean and Native American, among other heritages.
Directed by Paul Hunter of PRETTYBIRD, the :60 (with a :30 version) underscores that we are all universally connected, sometimes in unexpected ways.
Credits
Client Ancestry.com Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Tim Gordon, executive creative director; Thom Glover, Paul Meates, Ben Grube, Brian Eden, associate creative directors; Ted Meyer, copywriter; Tommaso Fontanella, art director; Jaymes Barone, sr. designer; Sally-Ann Dale, chief creation officer; Jesse Brihn, Bryan Litman, co-directors of film production; Lucia Grillo, production development director; Tricia Lentini Himot, executive producer, film; Jennifer Chen, sr. producer, film; Ryan Barkan, Mike Ladman, music supervisors; Niklas Lindstrom, director of interactive production. Production PRETTYBIRD Paul Hunter, director; Matthew Lloyd, DP; Suzanne Hargrove, exec producer; William Green producer. Editorial Cartel Edward Line, editor; Grant Hall, assistant editor; Lauren Bleiweiss, exec producer; Ali Reed, producer. Postproduction The Mill Heath Raymond, exec producer; Abi Klimaszewska, producer; Fergus McCall, colorist; Nathan Kane, Flame artist. Music Found Objects Jay Wadley, composer, creative director; Jennie Armon, exec producer; Trevor Gureckis, creative director. Audio Heard Mike Vitacco, mixer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
