Fairness, sportsmanship and mutual respect are the hallmarks of sports. This short piece titled “Equality” affirms that the world would be a better place if we extended those values beyond the playing field. We see the painted lines of the field lengthened to go past the schoolyards, the basketball courts, the arenas and stadiums to reach into and impact everyday life.
Directed by Melina Matsoukas of production house PRETTYBIRD, “Equality” features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz, amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus. “Equality” also features actor Michael B. Jordan, who voices the film, and a new performance by Alicia Keys, singing Sam Cooke’s “A Change Is Gonna Come.”
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Chris Groom, Antony Goldstein, creative directors; Kervins Chauvet, writer; Nate Nowinowski, art director; Matt Hunnicutt, integrated production director; Julie Gursha, producer; Emily Knight, associate producer; Alicia Kunam, studio manager; Seth Shelman, studio designer. Production PRETTYBIRD Melina Matsoukas, director; Suzanne Hargrove, exec producer; Jonathan Wang, line producer; Malik Sayeed, DP. Editorial Joint Editorial Peter Wiedensmith, editor; Dylan Sylwester, JB Jacobs, Kevin Alfoldy, Eddie Mikasa, Doug Scott, assistant editors; Jen Milano, post producer; Leslie Carthy, post exec producer. VFX The Mission Venice, Calif. Patrick Ferguson, VFX supervisor; Michael Vaglienty, Susanne Scharping, Edward Black, Adam Flynn, Flame artists; Piotr Karwas, animation director; Diana Cheng, VFX producer; Michael Pardee, managing director. (Toolbox: Flame, Maya) Music Walker Sara Matarazzo, exec producer; Abbey Hendrix, sr. producer; Song: “A Change Is Gonna Come”–written by Sam Cooke, performed by Alicia Keys. Ann Mincieli, engineer; Judson Crane, music editor. Voiceover Michael B. Jordan Audio Post Eleven Jeff Payne, audio mixer; Jordan Meltzer, audio mix assistant; Melissa Elston, mix exec producer. Sound Design Barking Owl Morgan Johnson, sound designer; Kelly Bayett, producer. Telecine Company 3 Tom Poole, colorist; Clare Movshon, telecine producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
