This spot opens on a picturesque scene of a father and daughter in the middle of a forest, bird watching. Or so we think. As the story unfolds, we realize that it’s not birds they’re spying through binoculars, but breakfast – and specifically pancakes. We watch as they enthusiastically discover IHOP’s blueberry pancakes and original buttermilk pancakes. The daughter then scans the forest and is shocked to find a new and exotic-looking breakfast item as she exclaims, “Holy pancakes! Look at that pancake, dad!” They’re immediately corrected by a rugged Breakfast Hunter whose been in full camouflage next to them the whole time. One can only venture to guess how long he’s been tracking this dish as he explains to them that they have, in fact, discovered the new King’s Hawaiian French Toast Combo from IHOP. He hands the little girl his “forkbow” as he proceeds to sprint towards this rare and delicious dish to capture it with his bare hands.
Titled “Breakfast Watchers,” this IHOP ad was directed by Eric Wareheim, who is one half of the comedy duo Tim & Eric. The commercial was produced by production company PRETTYBIRD. Tabletop portion of the piece was helmed by Trevor Shepard of Woodshop.
Credits
Client IHOP Agency Droga5 NY David Droga, creative chairman; Scott Bell, executive creative director; Todd Rone Parker, Daniel Kelly, creative directors; Nic Bauman, sr. copywriter; Christian Chico, sr. art director; Scott Minniear, jr. copywriter; Jackie Moran, jr. art director; Nate Moore, associate design director; Albie Eloy, designer; Jesse Brihn, Bryan Litman, co-directors, film production; Amanda Revere, executive producer, film; Forrest Holt, producer, film; Ryan McGrath, executive producer, experiential; Madison Goldberg, producer, interactive. Production PRETTYBIRD Eric Wareheim, director; Kerstin Emhoff, co-founder/exec producer; Ali Brown, VP, exec producer; Earl McDaniel, head of production; Bridgitte Pugh, line producer. Production (Tabletop) Woodshop Trevor Shepard, director; Sam Swisher, exec producer; Ursula Camack, producer. Editorial Cut+Run Robert Ryang, editor; Marcia Wigley, sr. producer. Postproduction The Mill NY Kathy Siegal, VFX supervisor; Luis Martin, exec producer. Music Butter Audio Post Heard City Evan Mangiamele, audio engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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