PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style–which borders on the edge of fine-art-like–the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
Credits
Production Company PRETTYBIRD Salomon Ligthelm; Emily Rudge, managing director; Fiona Bamford-Phillips, head of production; Alex Chamberlain, producer; Chanel Parkinson, production manager; Rina Yang, DP; Thomas Bird, production designer; Luci Ellis, stylist. Editorial Trim Elise Butt, editor; Pia Ebrill, edit producer. Post/VFX Blacksmith Perry Tate, head of production; Adam Vevang, color producer; Hadley Puccio, production coordinator; Alex Parks, CG lead; Brian Goodwin, head of innovation; Remedy Jeannie, 2D lead; Terry Simpson, colorist; Kevin Ratigan, color assist. Sound Design & Mix Ballad Adrian Aurelius, Philip Flindt, sound designers & mixers; Gregers Maersk Moeller, exec producer. Special Thanks: Black Island Studios, One Stop Films, Panalux, Cinelab.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
