Of their own volition, PRETTYBIRD production assistants and staff put together this promotional video for #AICPGives, an annual charity drive which collects food and other goods to help the homeless.
Cans of food are seemingly propelled on their own to an #AICPGives collection point. But this promo notes that cans don't donate themselves. It's up to people to get involved and donate foods and other products to benefit the needy.
CreditsCreative/Production/Post PRETTYBIRD Shields Stutts, writer/director; Quinn Boker, director; Justin Quick, DP, writer and editor; Kyle Smithers, Miles Barfield, Jason Ginn, grips.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More