Of their own volition, PRETTYBIRD production assistants and staff put together this promotional video for #AICPGives, an annual charity drive which collects food and other goods to help the homeless.
Cans of food are seemingly propelled on their own to an #AICPGives collection point. But this promo notes that cans don't donate themselves. It's up to people to get involved and donate foods and other products to benefit the needy.
Creative/Production/Post PRETTYBIRD Shields Stutts, writer/director; Quinn Boker, director; Justin Quick, DP, writer and editor; Kyle Smithers, Miles Barfield, Jason Ginn, grips.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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