The John F. Kennedy Library Foundation has launched the verified @JohnFKennedy Twitter handle to introduce the late president’s iconic ideas and messages to a new generation. The activation of @JohnFKennedy on Twitter kicks off the Foundation’s “Words Count” campaign, created by The Martin Agency in Richmond, VA.
Nearly 58 years ago, John F. Kennedy’s inaugural address ignited the country, inspiring a generation to run for office, join the Peace Corps and serve their community because, for the first time, someone asked them to. Throughout his thousand days in office, President Kennedy appealed to Americans’ noblest instincts, voicing a message that sought to unite the country and lift spirits, even as he confronted the struggle for civil rights and the grim reality of the nuclear age.
The @JohnFKennedy tweets will feature exact quotations said or written by Kennedy during his public life, illustrating the relevancy of the words today and providing a historic lens through which people can consider and assess the challenges they currently face.
The posts are featured as the creative foundation for a far-reaching digital, print and out-of- home advertising campaign that will run through winter 2019. The new verified Twitter handle replaces the @JFKsaid account that was also run by the JFK Library Foundation.
This video outlines the initiative.
“With each call to action made by President Kennedy during his time in office, he invited Americans to help him solve problems facing our nation,” said Steven Rothstein, executive director at the John F. Kennedy Library Foundation. “Today, we see citizen activism on the rise, increased voter participation rates and a new generation that is speaking out and getting involved in the political process. With the launch of this effort, we hope JFK’s words will speak directly to them, with the immediacy and urgency of a modern platform, to be a guiding light as they set out to shape our future.”
Cecelia Parrish, senior strategist at The Martin Agency, spoke to her inspiration behind “Words Count”: “JFK created a better America — not just through legislation, but through inspiration. When read today, his words still count. They carry cultural impact, if not more so today than when they were spoken decades ago. They are words that may be less familiar to younger generations — generations that are driven to change the world.”
CreditsClient John F. Kennedy Library Foundation Agency The Martin Agency, Richmond, Va. Kristen Cavallo, CEO; Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Ty Harper, sr. art director; Raymond McKinney, sr. copywriter; Cecelia Parrish, sr. strategic planner; Jim Vaile, VP, broadcast facility manager.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More