“Lash Envy,” one of four videos running in the Prescriptives campaign from the Estee Lauder Corp. shows Jillian Veran, a make up artist and directory of artistry for Prescriptives, offering make up tips as she applies mascara to a model. The video was shot Glenn Shuster, who operates Industrial Strength/Montclair, NJ, a production company with a Panasonic HVX200 camera.
Client: Prescriptives Tim Convery, creative director; Sari Sternschein, e-commerce director: Ikko Asada, design director: Kervin Ligasan, web designer: Jillian Veran, director of artistry; Mia Bleyman, creative coordinator; Ren�e Torri�re, art producer Production Company: Industrial Strength Productions Glenn Schuster, director; Ren�e Torri�re, producer: Lyle Vincent, director of photography: Ben Wolf, assistant camera/p2 technician: Josh Heller, gaffer:
Audio: Dave Campanello; Brett Selmont, production assistant: Jillian Veran, make-up; Solange Khavkine, wardrobe stylist
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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